OUR STORY
OUR STORY
Born from the Plum DNA and then perfected some more by advanced hair science, this is a line of 100% vegan formulae backed by patented molecules and gentle formulations that deliver.
![](http://plumgoodness.com/cdn/shop/files/pronex_wireframe_final-06.progressive.jpg?v=1680848182)
PRONEXᵀᴹ DECODED
PRONEXᵀᴹ DECODED
Our carefully crafted, gentle formulations make the best use of state-of-the-art, patented hair care ingredients that are proven to deliver results right from the very first application.
![Plum Goodness](http://plumgoodness.com/cdn/shop/files/mitchelle_dsouza_new_im.png?v=1680683386)
![Plum Goodness](http://plumgoodness.com/cdn/shop/files/mitchelle_dsouza_new_im.png?v=1680683386)
I often colour my hair - it is my way of expression! But I wanted my hair care to take care of all that damage that happens on the inside. With Plum ProNexᵀᴹ Bond Restore, my coloured hair now looks healthy & free from damage!