Influencer marketing can play a significant role in creating brand awareness, reaching out to potential customers and engaging with existing ones. At Plum, we use influencer campaigns to connect, educate and engage with our current and potential customers.
As the influencer campaign marketing space continues to grow and evolve, we think it’s important to have an honest, ethical and meaningful approach towards influencer marketing, in line with our values.
Keeping in mind the overall objective of influencer-published content not misguiding or misinforming the audience in any way, Plum has issued specific influencer policy guidelines for all our campaigns.
These guidelines are applicable to Plum as well as to Plum BodyLovin’. Got more ideas about improving our influencer marketing approach? Get in touch at firstname.lastname@example.org.