The policy is as below:

·Full disclosure of paid sponsorship and collaborations

All influencer partners are required to declare and be transparent about paid collaborations with the brand for all content published in association with Plum. In cases where products are obtained free of charge from Plum for review, the same has to be mentioned by the influencer.

·Authentic and honest product and brand reviews

We encourage all influencer partners to give us their honest and well-considered opinions about the products shared with them. Specifically, Plum does not encourage any influencer partner to promote the brand or any given product if they do not like the product or in case the products do not suit them.

·No to beauty-standards, secrets and false-claims

We do not encourage our influencer partners to promote unrealistic beauty standards or to make any false-claims or promises about Plum products. Plum does not promote or encourage notions about skin colour, body type or hair type and requires its influencer partners to do the same.

·No greenwashing

None of the content published by influencer partners is aimed at making false claims about sustainability efforts undertaken by the brand. The influencers are only allowed to state facts based on evidence with regard to the sustainability initiatives of Plum.

This policy statement is communicated to all the influencer partners and third-party influencer agencies that the brand works with. Influencer partners are expected to follow the above-mentioned guidelines at all times while collaborating with Plum.

With transparency as a core value, and “clean, real, good” being what we stand for, we want to make sure that the reviews you see of Plum products are:

1. From real people who have used them, and

2. Reflective of a true, average rating of people’s experience with the product

We strive to ensure the highest standards of transparency (which includes not paying people (or bots) to write reviews, editing/hiding/deleting low-star reviews etc) on plumgoodness.com as well as on other online marketplaces. The objective of this document is to state clearly as to how we deal with and view online reviews, so that you, our dear Plumster, can take informed decisions, well knowing it’s the truth.