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1. What is the Plum Squad?

The Plum Squad is a nationwide hunt that will provide a platform for budding creators to channel their day-to day beauty passion into a full-time career. The Plum Squad will come on-baoard as full-time employees and work closely with the marketing team at Plum Headquarters, Thane.

2. How do I apply to be a part of the Plum Squad?

Step 1: Download The Plum Squad sticker from the webpage
Step 2: Capture beauty content in any form – this can be make-up vlogs, tutorials, skincare & haircare routines, etc. Make sure to add the #PlumSquad sticker at the top right corner (needs to be clearly visible). While you can feature the products of your choice in your video, using Plum products would certainly fetch you some brownie points!
Step 3: Publish your content via YouTube videos/Instagram reels tagging Plum’s social media handles: @plumgoodness and using the hashtag #PlumSquad. Make sure your profile is public
In the video caption, make sure you cover the following:

  • Add the hashtag #PlumSquad
  • Tag our social media handles: instagram or youtube
  • Give us a brief introduction about yourself
  • Tell us why you’d like to be a part of the Plum Squad
Step 4: Visit the website , fill out the form and submit your entry (last date: 6th Feb 2022)

The shortlisting process will begin after the last date of the contest. The shortlisted candidates will be contacted via e-mail or a phone call for one-on-one interviews. Up to five winners will be a part of the Plum Squad.

3. What are the eligibility criteria?

A participant needs to fulfil the following criteria:
  • Needs to be over the age of 18
  • Needs to be a citizen of India
  • Should be a graduate or pursuing their final year of degree and awaiting results
  • Should have a keen interest in the beauty industry

4. What are the perks of being a part of the Plum Squad?

The Plum Squad will be entitled to the following:
  • A full-time job in the Plum Marketing team at Plum Headquarters, Thane
  • Salary and other perks as per company policy
  • A chance to be the face of Plum & star in brand videos
  • Backstage access to our labs, launches & behind the scenes action
  • First access to trials of newly launched Plum products, extra discounts, free goodies and more!

5. What should the video assignment contain?

    • The video can be beauty content in any form – make-up vlogs, tutorials, skincare & haircare routines, before and after comparisons, etc. – take your pick!
    • An Instagram reel can be between 15 - 60 seconds long while a YouTube video can be between 1 - 5 minutes long
    • Make sure to add the #PlumSquad sticker at the top right corner (needs to be clearly visible). The sticker can be downloaded from here
In the video caption, make sure you cover the following:
    • Add the hashtag #PlumSquad
    • Tag our social media handles: instagram or youtube
    • Give us a brief introduction about yourself
    • Tell us why you’d like to be a part of the Plum Squad

6. What are the judging parameters?

The following are must-haves for qualified entries:
    • Public Instagram profile/YouTube video
    • Usage of the #PlumSquad sticker
    • Tagging of Plum social handles: @plumgoodness & usage of the hashtag #PlumSquad
    • Submission of the entry on the website
The judging parameters are as follows:
    • Concept and relevance of the video
    • Quality of content & execution

7. What is the deadline for this contest?

The last date to submit your entry is 6th February, 11:59pm

8. How many winners will be announced?

Participants will have to do the following:
  • Capture beauty content in any form – this can be make-up vlogs, tutorials, skincare & haircare routines, etc. – via YouTube videos/Instagram reels through your public profiles
  • Tag Plum’s social media handles- @plumgoodness and add the #PlumSquad sticker
  • In the video caption, add the hashtag #PlumSquad and tag our social media handles: instagram or youtube. Also give us a brief introduction about yourself and tell us why you’d like to be a part of the Plum Squad
  • Visit the website, fill out the form and submit your entry

The shortlisting process will begin after the last date of the contest. The shortlisted candidates will be contacted via e-mail or a phone call for one-on-one interviews. Up to five winners will be a part of the Plum Squad.

9. Are there any mandatory rules I should keep in mind while making my video?

  • Make sure you have a public Instagram account
  • The video must have The Plum Squad sticker at the top right corner
  • Make sure to tag our social media handles @plumgoodness & use the hashtag #PlumSquad
  • Make sure you fill the registration form and submit the entry on time!
  • Brownie points if you’ve used Plum products in the video!
  • Be as creative as possible!

10. What should be the duration of the video?

An Instagram reel must be between 15 - 60 seconds long while a YouTube video can be 1 - 5 minutes long. Feel free to be as creative as possible.

11. Are there any restraints in content?

The following is strictly prohibited:
  • Vulgarity & explicit content
  • Defaming the brand & competition
  • Any kind of comparison with competitor brands/other skin care brands

12. In case I missed the deadline to upload the video, will I be able to reapply?

The last date for applications is 6th Feb, 2022. Any extension in deadline will be announced on Plum’s Instagram channel.

13. Is it necessary to have a public Instagram handle to submit my entry?

Yes, a public profile is a must. This is necessary for us to be able to view your reel.

14. Can I use filter while making video?

Yes, but kindly avoid any colour or face altering ones. We hope to see the real you :)

15. Is there any particular format of video that needs to be followed?

  • The video can be IGTV, Instagram Reel, Instagram video post, YouTube video or YouTube Shorts
  • The video can be in a vertical or horizontal format
  • Make sure to have the Plum Squad sticker at the top right of your video (needs to be clearly visible)
  • Tag @plumgoodness & use the hashtag #PlumSquad in your video description

16. Can I upload multiple reels by just registering once?

You can apply for this program only once. However, you can share all your content links in one submission while filling in your entry on our website here

17. Are there any financial incentives?

Yes. If selected for the Plum Squad, you will be offered a full-time role in the Marketing team at Plum Headquarters, Thane. Salary and other perks will be as per company policy.

18. Are there any registration fees for this contest?

No, there is no payment/registration fees to apply for The Plum Squad.

19. I am a foreign exchange student/NRI, can I still apply?

This opportunity is open only to Indian residents.

20. I am yet to get my admission into a college, as my board results aren’t out yet. Can I register?

This opportunity is only open for 18+ citizens of India with a graduation degree or in their final year of degree awaiting results.

21. Do I have to use any Plum products while making the video?

There is no compulsion to use Plum products in your content. However, we recommend that you try and avoid competitor brands, as using Plum products would certainly fetch you some brownie points!