FIGHTS DARK SPOTS & PIGMENTATION: Ethyl ascorbic acid, a water-soluble and quick-absorbing form of vitamin c, helps reduce dark spots and hyperpigmentation. BOOSTS GLOW: This antioxidant-rich vitamin c serum is also power-packed with japanese mandarin that not only enhances the performance of vitamin c but also targets dullness to give you glowing, healthy skin. Hence, vitamin c face serum by plum goodness is perfect for glowing skin. PROTECTS FROM SUN DAMAGE: Kakadu plum is the richest plant source of vitamin c that protects skin from free radical damage and oxidative stress. CONSUMER-APPROVED RESULTS: Our plum previews consumer panel reported: - 83% users saw enhanced skin glow* in just 2 weeks - 30% reduction in dark spots* in just 2 weeks *self assessment study conducted on 41 subjects with varying skin types.