Why Niacinamide?
Niacinamide (water soluble form of Vitamin B3) when applied on skin is proven to act on blemishes & acne marks, boost the functioning of the skin barrier, soothe acne and protect against sun damage.
Why me?
- I am thoughtfully formulated for targeted efficacy, safety and all-round results. Let's see how!
- I am a 10% Niacinamide face serum that clarifies and brightens skin by actively working on blemishes & post acne marks, soothing active acne and regulating sebum production
- I am suitable for all skin types, and am also fragrance-free!
- I contain Fermented Rice Water (Japanese Sake). This improves skin texture & brightness, minimizes appearance of pores and protects from sun damage
- I am fortified with Plant-Derived Squalane, Caffeine & Vitamin E - they help soothe skin, improve its elasticity & prevent inflammation
- Real people. Real results. My “plum previews” consumer panel reported:
- 83% users saw reduction in blemishes*
- 3/4 users reported clearer skin*
- 88% users saw visible improvement in skin tone*
10% Niacinamide Face Serum with Rice Water | For Clear, Blemish-Free, Bright Skin | Suits All Skin Types | Fragrance Free

Bye bye blemishes! Hello clear skin!
Looking for an effective solution for your blemishes, acne marks and dark spots? This clever concoction of Niacinamide, Rice Ferment, Caffeine & Squalane has been thoughtfully formulated to not only target spots, but also boost skin barrier health, soothe acne and protect against sun damage. A real multi-tasking face serum..Phew!
Reasons to ♥
- 10% Niacinamide (Vitamin B3) proven to act on blemishes & hyperpigmentation, strengthen skin barrier function and regulate sebum production
- Rice ferment filtrate that’s rich in amino acids, making skin bright, firm and clear
- Power packed with plant-derived Squalane, Natural Caffeine & Vitamin E to soothe skin and prevent inflammation
- Quick absorbing, non-greasy, fragrance-free face serum that’s suitable for all skin types - perfect for daily usage - AM & PM
- This product is free of synthetic colors, artificial fragrances & essential oils
- 100% vegan, paraben-free, phthalate-free as always

Brightens skin

Clears blemishes

Suitable for all skin types
Niacinamide (Vitamin B3)
A water-soluble form of Vitamin B3, Niacinamide is proven to target spots, soothe acne, regulate sebum production & increase the resiliency of skin barrier (outer surface of skin)
Rice Ferment Extract (Japanese Sake)
Sourced from Japan, this superstar ingredient minimizes fine lines and wrinkles, reduces appearance of enlarged pores, clears blemishes and soothes redness, giving you visibly smoother skin.
Squalane (Plant-derived)
Derived from olives, this antioxidant fights free radicals and slows down signs of aging while hydrating and nourishing the skin
Aqua, Niacinamide (10%), Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane (5%), Sorbitol, Pentylene Glycol, Hydrogenated Polyisobutene, Rice Ferment Filtrate (Sake), Butylene Glycol, Rosa Damascena (Rose) Flower Water, Caffeine (1%), Glycyrrhiza Glabra (Licorice) Root Extract, Glycerin, Acrylates Copolymer, VP/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Polyglyceryl-4 Olivate, Cyclodextrin, Sodium Hyaluronate, Tocopheryl Acetate, Sodium Gluconate
What's in