Meet the lily of The desert Whether you're a traditional magazine reader, or a millennial Instagram scroller, you’ve atleast come across one article on...

Most of us have very busy, and very active lifestyles, and the results of that don’t just reflect on our skin, but on our hair...

  As adults, there are a few things that we come across on a regular basis that are pretty nerve-wracking to read – “we need...

“And the beauty of a woman, with passing years only grows!”― Audrey HepburnAnd we are just here to support you along the way by giving...

Acids have always been used as a very intimidating term with regards to skincare. It is actually not that difficult to understand or explain. Make...

  Green tea. Tea tree. Neem. These are the usual superstars in many an acne product's ingredient line-up. However, there are other equally amazing, lesser-known botanical acne-fighters...

Hello lovely plumsters! Today we’re taking a closer look at the use of fragrance in beauty products. Are fragrances in skincare & beauty products always...

SLS & SLES. They sound similar and are even closely related but are very different. At the end of this 5-minute tutorial, you should be...

In our last post on "Simply Speaking" we covered the term COMEDOGENIC. Today we take a look at another important term: HUMECTANTS. Are humectants the...

Hi! Been some time since our last post – and we have a valid excuse. We’ve been busy with our products, which should be ready...

Herbal is green & safe. Natural is chemical-free. Ayurvedic: medicinal goodness. Organic: intensely natural, free of chemicals and GMO. Great perceptions. But are all these...

Thank you for the overwhelming response to our post on cosmetic ingredient lists and laws governing them in India. We received quite a few requests for...