SLS & SLES. They sound similar and are even closely related but are very different. At the end of this 5-minute tutorial, you should be...

Yo! We are back to complete our quick, pragmatic, science-based look at parabens, something we started in Part 1 of this post. Story so far: there's...

Hello again! The word PARABENS invokes feelings of fear, confusion and general cluelessness in most consumers. Many of us have heard that parabens are unsafe, paraben-free cosmetics are a...

Hello again! I'm sure you've come across pop-science articles, websites and grandmother stories on the benefits of aloe, how safe and effective it is when...

In our last post on "Simply Speaking" we covered the term COMEDOGENIC. Today we take a look at another important term: HUMECTANTS. Are humectants the...

Hi there! We're pretty sure at least some of these questions have occurred to you in the past: If something is labelled herbal, it must...

Hi! Been some time since our last post – and we have a valid excuse. We’ve been busy with our products, which should be ready...

Rarely are we so emphatic (in a negative way) about any ingredient. Even the much-feared parabens got a 2-post discussion before we gave them a "no"...

Herbal is green & safe. Natural is chemical-free. Ayurvedic: medicinal goodness. Organic: intensely natural, free of chemicals and GMO. Great perceptions. But are all these...

Thank you for the overwhelming response to our post on cosmetic ingredient lists and laws governing them in India. We received quite a few requests for...

We all have heard about antioxidants, and know they are present in certain foods and skin care products. But what exactly are they, and how...

Hi there! GET ME THE GOODIES - is a new series of easy-to-browse slideshows on some of the star ingredients we love to use in...