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5 reasons to use the 2% Niacinamide & Rice Water Clear Moisture Gel Cream this season

Skin Care Routine



If there's one ritual you shouldn't miss in your daily routine, it's using a moisturizer for your face. Believe us, a good moisturizer can completely transform your skincare routine. It doesn't just hydrate your skin but also helps maintain a healthy skin barrier by shielding it from environmental damage.

Speaking of which, finding a moisturizer that hydrates & brightens your skin while keeping the greasiness out is crucial. Fret not, we have just the right thing for you – introducing our Plum thinkDERMA 2% Niacinamide and Rice Water Clear Moisture Gel Cream.

Plumsters and experts all agree – it's one of the best face moisturizers out there. But what sets it apart? Let's uncover the truth.

Picture this: a versatile gel cream that feels superlight, hydrated & non-greasy on your skin. That is the plum niacinamide gel cream for you. This water-based moisturizer is light, oil-free, and a true treat for your skin. It is packed with a powerhouse of ingredients that work in harmony to fade blemishes, dark spots & lock in moisture.

What are the ingredients of Plum’s rice water and niacinamide moisturizer?

Let’s talk about its ingredients, shall we? One of the best face creams for fading blemishes & brightening skin, niacinamide gel cream is formulated with powerful ingredients like -


Niacinamide is a water-soluble form of vitamin B3. It is one of the gentler actives that is suitable for a wide range of skin types & concerns, making it a valuable addition to your skincare regimen.

Featuring a skin-friendly 2% niacinamide concentration, the Plum niacinamide gel moisturizer is perfect for skincare beginners.

Rice water

Known for its brightening and skin-smoothing properties, rice water adds a touch of radiance to your skin and gives you an even skin tone while promoting a smoother texture.

But that is not all; for here are two more potent ingredients that make this face moisturizer a sensation among skin enthusiasts.

Cactus water extract

Derived from the prickly pear cactus, cactus water is a hydrating powerhouse. It helps retain moisture in your skin while providing a boost of hydration. It also strengthens your skin's natural barrier.


Derived from brown algae, Matmarine™ is a unique biotech ingredient that is known to regulate excess sebum for a smooth, matte finish. It also reduces the appearance of extra shine from your skin, giving it a smooth matte finish all day long.

How much Niacinamide is good for your skin?

Wondering how much niacinamide is too much niacinamide? Let’s take a look. The optimal efficacy of niacinamide is typically observed within the range of 2% to 15% in a skincare routine.

The optimal usage of niacinamide for your skin depends on your skin type and concern you aim to address. It is always advisable to start using a skincare active with a lower concentration and gradually increase depending on your skin’s tolerance.

Why should you get your hands on Plum’s niacinamide gel cream?

This water-based moisturizer is more than what meets the eye:

1. Multitasker and versatile

Tired of juggling different products for morning and night? This moisturizer does it all. One of the best face creams for women & men, this niacinamide face cream can be used for both AM and PM routines. You can use it as a day cream or as a hydrating night cream.

2. Suitable for all skin types

This versatile face moisturizer is infused with the multi-tasking 2% niacinamide that suits all skin types! Be it dry, oily, or combination skin, this niacinamide moisturizer is for you!

3. Lightweight and non-Sticky

Moisturizing can be a pain if your cream is sticky or feels heavy on your skin. Not anymore! The Plum 2% niacinamide & rice water gel cream has an oil-free texture that feels superlight on the skin and leaves no greasiness. If you are looking for the best moisturizer for oily skin, look no more. Enjoy non-greasy moisturization all day long!

4. Planet-friendly

You can be assured while using the Plum Niacinamide and Rice Water Gel Cream that you are not harming the environment.

It is 100% vegan (did you know that Plum is India’s first 100% vegan beauty brand!) and PETA certified. So, you are doing well for your skin and saving the planet too. Clearly a win-win!

5. Free from harmful chemicals

While using this skin brightening cream, you can be rest assured that your skin is safe. It is free from all harmful chemicals like parabens, phthalates, synthetic colors, and fragrances.

How to use Plum’s moisturizing gel cream for your no make-up days

We all have those days when we want to let our skin breathe. No makeup days are a wonderful opportunity to give your skin some extra love!

Plum niacinamide Gel Cream is the perfect companion for these makeup-free days, helping you achieve a radiant, sheen look that is effortlessly beautiful. It has a superlight, fast-absorbing texture that feels weightless on your skin, making it ideal for a no makeup look.

It provides all-day hydration, so your skin feels fresh and comfortable throughout the day, so much that even without full-coverage makeup, your skin looks its best.

Here is how you can use Plum’s gel cream for a no-makeup look that enhances your skin's natural glow.

  • Cleanse your face with a gentle face cleanser for at least 60 seconds to clear off the dirt and impurities.
  • Take a few drops of an alcohol-free toner on your palm or cotton pad and dab it in your skin. Allow it to air dry.
  • Treat your skin with a serum.
  • Dab a dot of gel cream on your forehead, cheeks, chin, and nose. Gently massage it in a slow upward circular motion. Do not forget the neck area.
  • Top it up with a SPF 50 sunscreen.
  • For a perfect no makeup look, keep your eye makeup minimal and apply a sheer lip balm or tint to your lips to maintain a fresh and natural look. For a pop of color.

Note: Before incorporating any new skincare product into your routine, it's advisable to do a patch test to ensure you don't experience any adverse reactions.

In a nutshell, Plum 2% Niacinamide & Rice Water Clear Moisture Gel Cream is all about giving your skin the love it deserves – simple, effective, and ready to make your skin bright & blissful!

So, elevate your skincare routine and say hello to radiant skin with the Plum face moisturizer. Head over to the nearest Plum store or visit the website. Buy now!


What is a gel cream?

Gel creams are water-based, lightweight moisturizers that absorb quickly into the skin. Their oil-free formulations provide intense hydration to the skin, making it plump and soft without feeling heavy or sticky.

What is the best gel moisturizer?

The best gel moisturizer should be non-sticky and easily absorb in your skin. It should hydrate your skin adequately and suit your skin type.

The Plum thinkDERMA 2% Niacinamide & Rice Water Clear Moisture Gel Cream is enriched with niacinamide and rice water that brightens, fades blemishes, hydrates and smoothens skin texture.

Can I use niacinamide moisturizer every day?

Yes, you can use niacinamide moisturizer every day as it helps hydrate your skin deeply. It also reduces the appearance of pores, smoothens skin texture and keeps your skin light, bright & blissful! However, ensure that you start with a lower concentration and then gradually increase as per your skin’s tolerance.

How do you use a gel cream?

After cleansing & treating your skin, take a pea sized amount of a gel cream and gently massage it on your skin in an upward circular motion. You can use it both as a day cream and a night cream.

Is niacinamide gel a moisturizer?

Yes, the niacinamide gel is a lightweight gel moisturizer that locks in moisture and leaves your skin hydrated all-day long, without the greasiness! It is enriched with a unique blend of 2% Niacinamide & Rice Water that brighten skin, fade blemishes & smoothens skin

Is gel cream good for oily skin?

Yes, gel cream is perfect for oily and combination skin. It is lightweight and oil-free, does not feel heavy on your skin, and hydrates without greasiness or stickiness. When buying a gel cream, look for ingredients that do not clog pores, control excess sebum production & acne breakouts.