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skin brightening serum

Fade dark spots and improve skin tone  read more

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boosts glow | fades dark spots | fights hyperpigmentation
all skin types
9% off 12% off
₹ 500.00₹ 550.00(9% off)
bestseller
brightens from 1st use | 2x instant hydration | fades blemishes​
all skin types
7% off 20% off 9% off
₹ 324.00₹ 349.00(7% off)
fades tan | brightens skin | controls melanin production
all skin types
12% off
₹ 527.00₹ 599.00(12% off)
new launch!
boosts glow | fades dark spots & pigmentation | ceramides strengthens skin barrier | niacinamide evens skin tone | non-irritant| men & women | for all skin types | 30ml
all skin types
12% off
₹ 571.00₹ 649.00(12% off)
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  • 15% Vitamin C Serum for Face with MandarinBESTSELLER
    Up to 12% off
    Free Delivery
    5428 reviews

    15% Vitamin C Serum for Face with Mandarin

    Boosts Glow | Fades Dark Spots | Fights Hyperpigmentation

    all skin types
    9% off 12% off
    ₹ 500.00₹ 550.00 (9% off)
  • 10% Niacinamide Serum for Face with Rice WaterBESTSELLER
    Up to 20% off
    Free Delivery
    2187 reviews

    10% Niacinamide Serum for Face with Rice Water

    Brightens from 1st use | 2x Instant Hydration | Fades Blemishes​

    All Skin Types
    7% off 20% off 9% off
    ₹ 324.00₹ 349.00 (7% off)
  • 2% Alpha Arbutin & Hyaluronic Acid Face Serum
    Up to 12% off
    Free Delivery
    142 reviews

    2% Alpha Arbutin & Hyaluronic Acid Face Serum

    Fades Tan | Brightens Skin | Controls Melanin Production

    all skin types
    12% off
    ₹ 527.00₹ 599.00 (12% off)
  • Calendula & 10% Vitamin C Barrier Boosting + Glow Serumnew launch!
    Up to 12% off
    Free Delivery

    Calendula & 10% Vitamin C Barrier Boosting + Glow Serum

    Boosts glow | Fades dark spots & pigmentation | Ceramides strengthens skin barrier | Niacinamide evens skin tone | Non-irritant| Men & Women | For all skin types | 30ml

    all skin types
    12% off
    ₹ 571.00₹ 649.00 (12% off)

frequently asked questions

How to use a skin-brightening serum?

Dispense 2-3 drops of serum on your face and gently dab it on your skin after cleansing and toning. Follow up with moisturizing and sunscreen. Use it consistently, once or twice a day for the best results.

When to use a skin-brightening serum?

What is the best brightening serum? 

Do brightening serums work?

Can we use a skin-brightening serum daily? 

Who should use a skin-brightening serum?

Skin brightening face serum

Uneven skin tone and dark spots can adversely impact your appearance, making it look lifeless and dull. A skin-brightening serum can help add radiance to your face, giving an even complexion. 

Formulated to target dullness and uneven skin tone, these serums have potent ingredients that promote a luminous glow. They help regulate melanin production, reduce pigmentation, and protect against environmental damage, resulting in brighter, healthier-looking skin.

Benefits of Skin Brightening Serum

  • Reduction in Dark Spots: A good brightening serum helps fade dark spots & blemishes, sun damage, and hyperpigmentation, giving a uniform complexion.

  • Improved Skin Texture: These serums brighten and refine skin texture, making it smoother and more radiant.

  • Antioxidant Protection: Skin brightening serums often include antioxidants that protect against free radicals and environmental stressors, which can dull the skin over time.

  • Hydration and Nourishment: While targeting pigmentation, these serums also maintain moisture levels, ensuring skin remains hydrated and plump.

Ingredients to look for in skin brightening serum

The effectiveness of a brightening serum lies in its ingredients. Following are some ingredients to look for while shopping for the best skin-brightening face serums:

  • Niacinamide: Also known as vitamin B3, niacinamide brightens the skin and improves its barrier function. It reduces the appearance of blemishes while controlling excess oil and minimizing pores.

  • Vitamin C: Vitamin C is a powerful antioxidant that helps reduce pigmentation, boosts skin’s natural glow, and improves collagen production. It’s a must-have ingredient in any top skin-brightening serum.

  • Alpha Arbutin: A natural skin brightener, alpha arbutin reduces melanin production, lightens dark spots, and evens out skin tone without irritating the skin, making it ideal for sensitive skin types.

  • Licorice Extract: Licorice extract is a gentle yet potent ingredient that helps diminish the appearance of dark spots and discoloration while soothing the skin.

  • Kojic Acid: Kojic acid inhibits melanin production and helps lighten dark spots, leading to an even complexion.

How to apply skin brightening serum for best results. 

For the best results, it’s crucial to apply your skin brightening serum correctly:

  • Dispense 2-3 drops on your face and gently dab it on your skin. 

  • Depending on the ingredients and your skin’s needs, you can use most brightening serums daily once or twice a day. However, ensure to read the product's instructions carefully for usage details.

  • Follow with a moisturizer. If you use multiple serums, apply lighter serums followed by thicker ones. 

  • Always follow up with sunscreen during the day. Brightening serums can make your skin more sensitive to UV rays, so SPF is essential to protect your skin and prevent further dark spots.

Best Skin brightening serum at Plum

Plum offers some of the best skin-brightening serums formulated to enhance your natural glow and combat discoloration. 

Precautions when using skin brightening face serum

While skin brightening serums can be highly effective, it’s important to follow some precautions to ensure the best results:

  • If you’re new to brightening serums, start with a patch test to check for any allergic reactions. Gradually introduce the serum into your routine to avoid irritation.

  • Always wear broad-spectrum sunscreen during the day to avoid any sensitivity after applying serums.

  • Avoid combining certain actives like retinoids and exfoliating acids with your brightening serum like vitamin C in the same routine. 

Incorporating a skin-brightening serum into your daily skincare routine can significantly enhance your complexion, leaving you with glowing, even-toned skin. Explore now!