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All you need to know about cleansing balms

 cleansing balms explained

Hey there! We got lots of questions about cleansing balms - those rich, luxurious cleansers that just made their way into the plum line-up. Here’s a compilation of all those FAQs on cleansing balms!

So, what is a cleansing balm?

So, what is a cleansing balm?
Simply put, cleansing balms are wax-textured facial cleansers, best suited for dry/very dry skin. They gently cleanse face, removing dirt/impurities and makeup (including heavy or waterproof makeup). Most importantly balms are meant to moisturize and nourish skin, and not dry it.

Who should use a cleansing balm?

All you need to know about cleansing balms

 Anyone can use a cleansing balm, but two categories of users would benefit the most:

  1. Those that wear heavy makeup
  2. Those with dry, very dry and sensitive skin - whether wearing makeup or not.

Why should I invest so much in cleansing?

why should I invest so much in cleansing?
Cleansing is the most important part of your skincare routine. Done right, it’s the right beginning for happy skin. Done incorrectly, it sows the seeds for problems later on.

What does a cleansing lotion do then?

what does a cleansing lotion do?
Similar to a cleansing balm, a cleansing lotion gently cleanses makeup and moisturizes your skin. (More on cleansing lotions) You can use it for removing most of your makeup (except the waterproof part, for which you’ll need a separate makeup remover). Compared to lotions, cleansing balms provide deeper cleansing, moisturization and nourishment. They also remove heavy and waterproof makeup that cleansing lotions/other cleansers may be unable to remove.

And face wash?

face wash
If you are living in a very polluted environment, or use facial makeup, then we always recommend using a cleanser or makeup remover before using the face wash. Else, the additional load of oils from the makeup is going to render your face wash less effective. In exceptional cases, such as very light exposure to the environment, and with the right cleansing balm/lotion, you can skip the face wash altogether.

How do I pick the right cleansing balm?

 How do I pick the right cleansing balm?
Like you’d do for any skincare product- go by your skin type! Cleansing balms are usually best for dry/very dry skin types. Pick those rich in natural waxes and oils, as these will be naturally compatible with your skin. Always patch test products on your elbow to ensure that your skin is receiving the product well. Needless to say, avoid products with potentially harmful ingredients such as parabens & phthalates.

How do I use a cleansing balm?

   What does a cleansing lotion do?

While using as a cleanser:

  • apply the cleansing balm on a dry face
  • rinse it off with warm water

For removing makeup:

  • apply the cleansing balm on dry face 
  • use a cotton pad or a soft cloth to wipe away the makeup
  • rinse off the remaining balm on your face with warm water

How often should I use it?

 how often should I use a cleansing balm?

We recommend you use it twice a day, as part of a regular C-T-M routine. Besides this, you can use it for makeup removal as and when required.

Hope this helps. More questions? Do reach out to us any time and we'll be happy to help answer them :)

Related Products:

E-luminence simply supple cleansing balm

Hello aloe gentle cleansing lotion

NaturStudio easy-going makeup remover

Green tea pore cleansing face wash

Chamomile & white tea skin revival face wash

Grape seed & sea buckthorn mild foam scrub

Related Posts:

Cleansers, micellar water & makeup removers - what's the difference?

Cleanser & face wash: what's the difference & when to use what.


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