summer travel specials | Tap to view today's offer 

Retinol Serum And Its 5 Magic Spells probably know the hype around it in today’s time. Whether you’ve read it in a magazine, seen it on the television, or heard about it from your friend who is obsessed with skincare, it certainly does wonders. But wait, do you know what it actually does to your skin? To give you an insight, retinol is a popular skincare ingredient that you’ll find in almost all anti-aging products.

It won’t come to you as a surprise that most dermatologists consider retinol for an anti-aging skincare routine. But before using it, it’s important that you know the benefits you can avail. Just so you know, this can be just the thing you’ve been looking for to rejuvenate your skin! So, go ahead and keep reading - we’ve covered everything you need to know about retinol serum and its 5 magic spells! 

What Exactly Is Retinol?

With age come wrinkles and fine lines, and that’s absolutely natural. But what if we told you that your skin could be renewed from within and made smoother at the same time? Well, that’s exactly what retinol does. It is a derivative of Vitamin A that helps to boost the rate of skin cell production, making it smooth and bright. Wondering how? It goes deeper into the layers of your skin and stimulates collagen synthesis (a protein in your skin). Since it is easily absorbed by the skin, new blood vessels get produced on your skin, helping reduce skin pigmentation. 

So… What Are The 5 Magic Spells Of Retinol Serum?

If you have noticed any fine lines or wrinkles on your skin, you’re probably waiting for them to magically disappear. Well, retinol serum can do that for you, and here’s how. Keep reading to find out retinol serum’s 5 magic spells.

Fights Signs Of Aging

You can rest assured that retinol serum is one of the best ingredients on the market for an anti-aging treatment. That’s because retinol is known to slow down collagen production in your skin, which is what leads to causing wrinkles. So right where the wrinkles start to form on the deep layers of your skin, retinol helps to thicken it, thereby keeping the skin firm. Not only does it reduce the wrinkles on your skin, but also prevents new ones from occurring.

Helps You Have An Even Skin Tone

One of the most remarkable things about retinol is that it works on a cellular level as opposed to the topical level of most other products. This exfoliating effect of retinol helps to deeply resurface your skin, stimulating skin cell turnover and clearing dead cells. So, if you use retinol serum, it’ll help thicken your skin, making it brighter and even-toned.

Gives You A Smooth Complexion

It’s a known fact that skin cell turnover reduces with age. Less collagen produced by the skin is the main reason why our skin becomes thinner. All of this can not only cause fine lines and wrinkles but also make your skin look dull and rough. If you use retinol, it’ll increase collagen production and give you a smooth complexion by softening the rough patches on your skin.

Reduces Hyperpigmentation And Dark Spots

Hyperpigmentation is nothing but scattered dark patches on your skin that are caused by excess melanin (which is a natural skin pigment). It is this pigment that determines your skin tone. Since retinol helps to thicken and brighten the skin by speeding up cell production, the new cells formed on your skin will turn out to be evenly pigmented. Plus, it also helps to reduce epidermal melanin, diminishing the appearance of dark spots.

Reduces Your Acne Scars

Acne scars causing trouble? Retinol’s got your back! It helps to unclog the pores on your skin and reduce blackheads, cysts, and pimples from occurring. Regardless of what skincare treatment you’re using, retinol amplifies the effects of any moisturizer or cream.

Dos And Don'ts To Consider When Using Retinol Serum

  • Always begin by doing a patch test first behind your ear or forearm.
  • Do keep in mind that retinol is one of the types of retinoids. So, the stronger your retinoid is, the more effective it is. But the only catch is that it can be irritating to your skin. 
  • Avoid layering with any other acids (except hyaluronic acid) on your skin on the same day as retinol.
  • Your skin will be extra sensitive to UV rays if you use retinol, so don’t forget to apply sunscreen every morning before you step out of your home. 
  • If you’re pregnant or planning to be, avoid using any kind of retinol on your skin as it can have multiple effects on your fetus.

Plum Tip: 

Thinking of using retinol in your skincare routine? Try using our 1% Retinol Face Serum with Bakuchiol for soft and youthful skin. If it’s your first time using retinol, we recommend using it only once a week and then gradually increase the usage so that the skin gets accustomed to the active over a period of time without any issues. This period is known as retinization.


Is It Okay To Use Retinol Every Night?
Yes, retinol can be used every night but it is always recommended to start by using only once a week and then increase gradually. Always follow up with a moisturizer.

Should You Moisturize After Retinol?
Using a moisturizer after applying retinol is a must.

Should you use SPF After Retinol?
Even though you’ll be using retinol at night, it is advised to use sunscreen the next morning.

At What Age Should You Start Using Retinol?
You can start using retinol if you’re 25 or above.

How Long Does It Take For Skin To Absorb Retinol?
It’ll take around 30 seconds to 1 minute for your skin to absorb retinol.