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Showing 33 Products
  • 10% Niacinamide Serum for Face with Rice Water BESTSELLER
    Up to 12% off
    buy 2 @ 799
    Free Delivery
    2281 reviews

    10% Niacinamide Serum for Face with Rice Water

    Brightens from 1st use | 2x Instant Hydration | Fades Blemishes​

    All Skin Types
    12% off 12% off
    ₹349.00
    Add to Cart
  • 10% Vitamin C Barrier Boosting + Glow Serum with Calendula new launch!
    Up to 17% off
    Free Delivery
    15 reviews

    10% Vitamin C Barrier Boosting + Glow Serum with Calendula

    Boosts glow | Fades dark spots & pigmentation | Ceramides strengthens skin barrier | Niacinamide evens skin tone | Non-irritant| Men & Women | For all skin types | 30ml

    all skin types
    17% off
    ₹538.00 ₹649.00 (17% off)
    Add to Cart
  • 15% Vitamin C Serum for Face with Mandarin BESTSELLER
    Up to 12% off
    buy 2 @ 799
    Free Delivery
    5455 reviews

    15% Vitamin C Serum for Face with Mandarin

    Boosts Glow | Fades Dark Spots | Fights Hyperpigmentation

    all skin types
    12% off
    ₹550.00
    Add to Cart
  • 5% Niacinamide Face Serum With Rice Water
    Up to 12% off
    Free Delivery
    778 reviews

    5% Niacinamide Face Serum With Rice Water

    Brightens Skin | Fades Blemishes & Acne Marks | Improves Skin Texture

    all skin types
    12% off
    ₹527.00 ₹599.00 (12% off)
    Add to Cart
  • 2% Alpha Arbutin & Hyaluronic Acid Face Serum
    Up to 12% off
    Free Delivery
    152 reviews

    2% Alpha Arbutin & Hyaluronic Acid Face Serum

    Fades Tan | Brightens Skin | Controls Melanin Production

    all skin types
    12% off
    ₹527.00 ₹599.00 (12% off)
    Add to Cart
  • 2% Encapsulated Salicylic Acid Serum for Face
    Up to 12% off
    Free Delivery
    198 reviews

    2% Encapsulated Salicylic Acid Serum for Face

    Fights Active Acne | Controls Oil | Smoothens Skin

    acne-prone oily
    12% off
    ₹527.00 ₹599.00 (12% off)
    Add to Cart
  • Cica & Hya-Betaine Vegan Mucin Face Essence With Azuki Bean Extracts & ATP
    Up to 12% off
    Free Delivery
    60 reviews

    Cica & Hya-Betaine Vegan Mucin Face Essence With Azuki Bean Extracts & ATP

    72 hr, 5-layer deep hydration | Soothes & Cools | Lightweight, Quick-Absorbing & Non-Sticky​

    all skin types
    12% off
    ₹703.00 ₹799.00 (12% off)
    Add to Cart
  • Retinol Face Serum with Bakuchiol 3
    Up to 12% off
    buy 2 @ 799
    Free Delivery
    356 reviews

    1% Retinol Serum for Face with Bakuchiol

    Reduces Fine Lines & Wrinkles | Boosts Collagen | Hydrates

    all skin types
    12% off
    ₹550.00
    Add to Cart
  • 2% Hyaluronic Acid Serum for Face with Bulgarian Rose
    Up to 12% off
    Free Delivery
    60 reviews

    2% Hyaluronic Acid Serum for Face with Bulgarian Rose

    Deeply Hydrates | Calms Inflammation | Plumps-Up Skin

    12% off
    ₹527.00 ₹599.00 (12% off)
    Add to Cart
  • Plum Green Tea serum 3
    Up to 12% off
    Free Delivery
    161 reviews

    3% Zinc Complex Face Serum with Green Tea

    Fights Pimples | Controls Excess Oil | Regulates Sebum

    all skin types especially oily acne-prone skin
    12% off
    ₹527.00 ₹599.00 (12% off)
    Add to Cart
  • Up to 25% off
    Free Delivery
    149 reviews

    Niacinamide Bright & Clear Skin Combo

    Brightens Skin | Fades Blemishes | Smoothens Skin Texture | For All Skin Types

    all skin types
    ₹1,884.00 ₹2,512.00 (25% off)
    Add to Cart
  • Niacinamide Clear & Bright Skin Combo | With Niacinamide & Rice Water | Toner, Serum, Gel Moisturizer & SPF 50 PA+++ Sunscreen TRENDING 🔥
    Up to 25% off
    Free Delivery
    259 reviews

    Niacinamide Clear & Bright Skin Combo | With Niacinamide & Rice Water | Toner, Serum, Gel Moisturizer & SPF 50 PA+++ Sunscreen

    Brightens Skin | Fades Blemishes | Smoothens Skin Texture | For All Skin Types

    all skin types
    ₹1,509.00 ₹2,013.00 (25% off)
    Add to Cart
  • TRENDING 🔥
    Up to 20% off
    Free Delivery
    59 reviews

    Niacinamide Bright Skin Trio | With Toner, Serum & SPF 50 Sunscreen for Bright Skin new

    Fades Blemishes & Smoothens

    all skin types
    ₹950.00 ₹1,188.00 (20% off)
    Add to Cart
  • Niacinamide with Rice Water Acne Busting Duo - Face Serum (30ml) & Toner
    Up to 20% off
    Free Delivery
    41 reviews

    Niacinamide with Rice Water Acne Busting Duo - Face Serum (30ml) & Toner

    Refines & Tightens Pores

    All Skin Types
    ₹871.00 ₹1,089.00 (20% off)
    Add to Cart
  • 10% Niacinamide Face Serum with Rice Water (50 ml) - Pack of 2
    Up to 23% off
    Free Delivery
    4 reviews

    10% Niacinamide Face Serum with Rice Water (50 ml) - Pack of 2

    Brightens from 1st use | 2x Instant Hydration | Fades Blemishes

    all skin types
    ₹1,307.00 ₹1,698.00 (23% off)
    Add to Cart
  • Vitamin C Glow Like A Pro Combo | Foaming Face Wash, Toner, Serum | Fights Hyperpigmentation | Improves Uneven Skin Tone | 100% Vegan | All Skin Types
    Up to 20% off
    Free Delivery
    107 reviews

    Vitamin C Glow Like A Pro Combo | Foaming Face Wash, Toner, Serum | Fights Hyperpigmentation | Improves Uneven Skin Tone | 100% Vegan | All Skin Types

    all skin types
    ₹1,080.00 ₹1,350.00 (20% off)
    Add to Cart
  • Plum Brightening Duos Combo | 5% Niacinamide Serum + 3% Niacinamide Toner
    Up to 20% off
    Free Delivery
    23 reviews

    Plum Brightening Duos Combo | 5% Niacinamide Serum + 3% Niacinamide Toner

    Brightens Skin | Clears Blemishes

    All Skin Types
    ₹831.00 ₹1,039.00 (20% off)
    Add to Cart
  • 15% Vitamin C Serum with Mandarin - Pack of 2 (20ml) TRENDING 🔥
    Up to 20% off
    Free Delivery
    15 reviews

    15% Vitamin C Serum with Mandarin - Pack of 2 (20ml)

    Boosts Glow | Reduces Dark Spots & Pigmentation

    all skin types
    ₹880.00 ₹1,100.00 (20% off)
    Add to Cart
  • 15% Vitamin C Face Serum - Pack of 2 (30 ml)
    Up to 23% off
    Free Delivery
    215 reviews

    15% Vitamin C Face Serum - Pack of 2 (30 ml)

    For Dull Skin | Boosts Glow | Reduces Dark Spots & Pigmentation

    all skin types
    ₹1,216.00 ₹1,580.00 (23% off)
    Add to Cart
  • Up to 20% off
    Free Delivery
    4 reviews

    Clear & Bright Duo | Plum Rice Water & 2% Niacinamide Gel Cream & 10% Niacinamide Face Serum with Rice Water

    all skin types
    ₹939.00 ₹1,174.00 (20% off)
    Add to Cart
  • 10% Niacinamide Face Serum - Pack of 2 | 30ml
    Up to 20% off
    Free Delivery
    223 reviews

    10% Niacinamide Face Serum - Pack of 2 | 30ml

    Brightens from 1st use | 2x Instant Hydration | Fades Blemishes​

    all skin types
    ₹1,038.00 ₹1,298.00 (20% off)
    Add to Cart
  • Up to 20% off
    Free Delivery
    1 reviews

    Glow & Protect Duo | 15% Vitamin C Serum 30ml | Rice Water & Niacinamide Sunscreen 50g

    Boosts Glow | Fades Dark Spots | Brightens Skin|UVA & UVB Protection

    all skin types
    ₹951.00 ₹1,189.00 (20% off)
    Add to Cart
  • Up to 20% off
    Free Delivery
    4 reviews

    Skin Brightening Combo | Rice Water & 2% Niacinamide Face Wash | Rice Water & 10% Niacinamide Face Serum

    Brightens Skin | Fades Blemishes​ | Gently Cleanses | All skin types

    all skin types
    ₹918.00 ₹1,148.00 (20% off)
    Add to Cart
  • Up to 15% off
    Free Delivery
    15 reviews

    Niacinamide Bright Protection duo | 10% Niacinamide & Rice Water Face Serum 15ml, 2% Niacinamide & Rice Water SPF 50 PA+++ Sunscreen 50g new

    Broad spectrum UVA/UVB Protection | Brightens | Fades Blemishes | Smoothens Skin Texture

    ₹635.00 ₹748.00 (15% off)
    Add to Cart

frequently asked questions

How often should I use a face serum in my skincare routine?

Most face serums are safe to be applied twice daily – once in the morning and once at night before bed, but remember to read the directions on the label for any additional information about its usage.

Can face serum be used on all skin types?

Plum’s face serums are suitable for all skin types except hypersensitive skin. However, it is always recommended to do a patch test first.

Is it necessary to use a face serum if I already use other skincare products?

Unlike other skincare products, face serums penetrate deep into the skin. So, if you are looking to target a specific concern, opt for it.

Are there any side effects associated with using face serum?

All our face serums are formulated with different active ingredients working on specific concerns and delivering different benefits. Since every skin type is different, we always recommend doing a patch test first.

Can I use plum’s serum overnight?

Yes, our plum’s serums can be applied overnight. We recommend reading the serum's label for any additional information about the product usage.

How long should I leave the serum on my face?

Use serums after cleansing your face. Pat the product and ensure it is fully absorbed. Let it air dry. Follow with a moisturizer and sunscreen during the daytime.

Importance of face serum in a skincare routine

If you care for your skin, you might have come across the term 'face serums’. Facial serums are topical skin care products that are infused with concentrated active ingredients and provide targeted treatment for aging, acne, and dark spots.

Serums are water-based, lightweight formulations designed to penetrate deep into the skin and deliver active ingredients effectively.

Features of best face serum

The usage of face serum for women and men both is an essential step in any skincare routine. The right application of a suitable serum for your skin can transform your skin and give you hydrated, clear, and glowing skin. To help you understand its importance for your routine, here are some benefits that you must know.

  • Enhances the effectiveness of other products in your routine:

It helps boost the effectiveness of other products, thereby enhancing your skincare routine. For instance, the application of hyaluronic acid serum before a moisturizer helps increase the hydration level of the skin, making the moisturizer more effective. Similarly, a vitamin C face serum helps fight free radicals and enhances your sun's defense.

  • Targets specific skin concerns:

Face serums are meticulously formulated to target specific skin concerns in your skin and help give you effective results. For example, Vitamin C serum is known to reduce dark spots, serums for pigmentation can help even skin tone & reduce hyperpigmentation, while retinol serums can reduce the appearance of fine lines and wrinkles.

Ingredients to look for in a face serums

Ingredients to look for in a face serum for men and women are as follows:

  • Vitamin C: Products with vitamin C are powerful in antioxidants that help reduce dark spots & pigmentation while boosting the natural glow of your skin. It also helps boost collagen production and protect your skin from free radical damage and oxidative stress.

  • Hyaluronic acid: Known to hold 1000 times its weight in water, HA is a humectant that draws moisture to the skin, providing intense hydration. It also helps retain moisture in your skin, keeping it nourished, plump, and youthful.

  • Retinol: A form of vitamin A, retinol products help reduce the appearance of fine lines and wrinkles in your skin, while also promoting cell turnover for a brighter, clearer complexion. Retinol can also reduce the appearance of acne marks, giving you smoother skin.

  • Niacinamide: A form of vitamin B3, it helps fade blemishes, brighten, and even out your skin tone. Niacinamide serums also have anti-inflammatory properties, which help soothe irritated skin.

  • Alpha arbutin: Alpha arbutin serum is a gentle skin-brightening ingredient that slowly releases hydroquinone (one of the most effective spot-fading actives) into the skin and controls melanin production. It also helps fade sun tan, hyperpigmentation, and dark spots caused by breakouts and sun damage, giving an even skin tone.

  • Salicylic acid: Salicylic acid serum, a beta hydroxy acid (BHA) exfoliates the skin and helps unclog pores. It is a widely used ingredient for acne-prone and oily skin as it helps clear blackheads, whiteheads, and acne.

Things to keep in mind while choosing the right face serum:

  • Skin type: Choose a serum that is formulated for your specific skin type. For example, if you have oily skin, look for a lightweight serum for oily skin. If you have dry skin, look for a facial serum with hyaluronic acid or other ingredients that provide intense hydration.

  • Skin concerns: Along with skin type, it's crucial to consider your skin concerns. Are you looking for a face serum that targets acne pimples? We have a range of facial serums for acne-prone skin. Similarly, if you are looking to minimize the appearance of pores, choose a serum for open pores. For wrinkle-free skin, opt for serums infused with retinol or other anti-aging ingredients to reduce the appearance of fine lines and wrinkles.

  • Ingredients: Read the ingredient list on the product before buying. Avoid ingredients that you may be sensitive or allergic to.

  • Sun protection: Due to their high active concentration, face serums can make your skin photosensitive. Therefore, ensure you use sunscreen with adequate SPF to protect your skin from UV damage.

Our collection includes face serums for women and men both, and it is an essential step in a skincare routine that helps boost the effectiveness of other products and targets specific skin concerns. When choosing right face serums, it is important to consider your skin type, skin concerns, and ingredients. Sun protection is also important to keep in mind while choosing a face serum. With the best face serum, you can achieve a brighter, more youthful-looking complexion. Remember to always patch test a new product before applying it to your face to avoid any adverse reactions.


face serums as per skin type with benefits

Face Serums   

Skin type  

Benefits  

15% Vitamin C Face Serum with Mandarin   All Skin Types   Boosts glow, reduces dark spots & hyperpigmentation  

10% Niacinamide Face Serum with Rice Water  

All Skin Types  

Clears blemishes, balances sebum, boosts radiance 

1% Retinol Face Serum with Bakuchiol  

All Skin Types  

Prevents fine lines & wrinkles, fights early signs of aging  

3% Zinc Complex Face Serum with Green Tea & AcnacidolTM  

All Skin Types  

Fights pimples, regulates sebum production & controls excess oil 

 2% Hyaluronic Acid Serum with Bulgarian Rose 

All Skin Types  

Instantly hydrates and plumps skin 
5% Niacinamide Face Serum with Rice Water & Amino Acid Complex  All Skin Types   Brightens skin, improves skin texture, hydrates & plumps skin 

2% Alpha Arbutin & Hyaluronic Acid Face Serum  

All Skin Types  

Controls melanin production, prevents tanning, hydrates skin 

10% Azelaic Acid & Cica Face Serum  

All Skin Types  

Fights acne for dry, sensitive skin, soothes & calms down inflammation & redness  
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