The strikingly beautiful snow leopard remains one of the most mysterious cats in the world. This roving, high-altitude cat is rarely sighted and because it is so elusive, accurate population numb...

Everyday we make a choice, right from the food we eat to the transportation we use. These choices drive what we call climate and the changes that it entails. Climate change is nothing but the impa...

Heya, folks! Over the last few weeks, you probably saw (Gods of Instagram willing) lots of celebrities and everyday-people with bunny filters wishing Plum on turning PETA-approved vegan. So what's...

Hello, It's been a great birthday week at Plum and what better way to commemorate the week than with a blog post? The response to this birthday sale was over-whelming and we loved the enthusiasm ...

Hello people, this has been a long time coming, but IT'S HERE, FINALLY. Introducing Plum Rewards - a smooth, automatic rewards programme that earns for you while you shop on plumgoodness.com. No c...

Hi there, folks! People who've shopped here on Plumgoodness.com give 6 good reasons why they prefer to pick Plum direct from Plumgoodness.com. And now there's a 7th really cool reason, too! Click ...

Hi there! You must be thinking we're crazy. Which skin care brand that's serious about the Indian market says no to fairness creams? After all, fairness creams account for over half of the skin ca...