The strikingly beautiful snow leopard remains one of the most mysterious cats in the world. This roving, high-altitude cat is rarely sighted and because...

Everyday we make a choice, right from the food we eat to the transportation we use. These choices drive what we call climate and the...

Heya, folks! Over the last few weeks, you probably saw (Gods of Instagram willing) lots of celebrities and everyday-people with bunny filters wishing Plum on...

Hello, It's been a great birthday week at Plum and what better way to commemorate the week than with a blog post? The response to this...

Hello people, this has been a long time coming, but IT'S HERE, FINALLY. Introducing Plum Rewards - a smooth, automatic rewards programme that earns for you...

A Rs. 300 gift voucher with no strings attached? First chance to buy new Plum paraben-free products before they are opened for public sale? How about free samples of Plum...

Hi there, folks! People who've shopped here on Plumgoodness.com give 6 good reasons why they prefer to pick Plum direct from Plumgoodness.com. And now there's...

Hi there! You must be thinking we're crazy. Which skin care brand that's serious about the Indian market says no to fairness creams? After all, fairness...