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oil-free hydration | brightens & fades blemishes | dermat-tested
all skin types
18% off
Rs. 430.00Rs. 525.00(18% off)
new launch!
72 hr, 5-layer deep hydration | soothes & cools | lightweight, quick-absorbing & non-sticky​
20% off
Rs. 639.00Rs. 799.00(20% off)
deeply hydrates | calms inflammation | plumps-up skin
12% off
Rs. 527.00Rs. 599.00(12% off)
bestseller
deep moisturization| non-greasy | warm & cozy vanilla fragrance | normal to dry skin
25% off 17% off
Rs. 356.00Rs. 475.00(25% off)
fights pimples | controls excess oil | hydrates skin
combination, oily, acne-prone skin
12% off
Rs. 413.00Rs. 470.00(12% off)
new launch!
no white cast | reduces tan | brightens, cools & hydrates skin | fresh fruity-floral fragrance
17% off
Rs. 352.00Rs. 425.00(17% off)
fights pimples | controls excess oil | hydrates skin
oily, acne-prone, combination skin
12% off
Rs. 506.00Rs. 575.00(12% off)
enhances glow | brightens skin | spf 35 protection
all skin types
12% off
Rs. 351.00Rs. 399.00(12% off)
bestseller
intense moisture & instant glow | non-greasy & lightweight | nourishes skin | warm vanilla fragrance
dry to very dry skin types
25% off 17% off
Rs. 248.00Rs. 299.00(17% off)
brightens skin | fades blemishes | smoothens skin texture | for all skin types
all skin types
Rs. 1,509.00Rs. 2,013.00(25% off)
brightens skin | fades blemishes | smoothens skin texture | for all skin types
all skin types
25% off
Rs. 1,869.00Rs. 2,492.00(25% off)
alcohol-free toner | instantly hydrates | soothes & calms skin | tightens pores | dermat-tested​
all skin types
12% off 9% off
Rs. 343.00Rs. 390.00(12% off)
boosts glow | fades dark spots | fights hyperpigmentation
all skin types
12% off
Rs. 484.00Rs. 550.00(12% off)
fights active acne | controls oil | smoothens skin
all skin types
12% off
Rs. 462.00Rs. 525.00(12% off)
new launch!
instant & intense moisturization | shea butter & vitamin b5 | marshmallow cocoa fragrance | non-greasy | normal to dry skin
17% off
Rs. 394.00Rs. 475.00(17% off)
new launch!
dermat tested | strengthens skin barrier | provides lasting moisturization | deeply nourishes
normal, dry , sensitive skin
12% off
Rs. 351.00Rs. 399.00(12% off)
deep moisturization | nourishes skin | combats dryness
dry skin type
12% off
Rs. 506.00Rs. 575.00(12% off)
soothes skin | conditions hair | retains moisture
all skin types
12% off
Rs. 308.00Rs. 350.00(12% off)
fights pimples | controls excess oil | mattifies skin
oily, acne-prone, combination skin
12% off
Rs. 413.00Rs. 470.00(12% off)
new launch!
clinically proven 120 hours hydration | reduces water loss in 30mins | lightweight & quick absorbing | women & men | for all skin types | 100% vegan | 50g
all skin types
12% off
Rs. 439.00Rs. 499.00(12% off)
fights aging | boosts youthful glow | fades dark spots
all skin types
12% off
Rs. 527.00Rs. 599.00(12% off)
deeply moisturizes | fights aging | brightens skin
all skin types, mature skin
12% off
Rs. 990.00Rs. 1,125.00(12% off)
fights pimples | controls excess oil | hydrates skin
oily, acne-prone, combination skin
22% off
Rs. 897.00Rs. 1,150.00(22% off)
fights pimples | unclogs pores | tightens pores | hydrates & protects
25% off
Rs. 1,680.00Rs. 2,240.00(25% off)
spf 50 pa+++ | uva/uvb protection | anti-inflammatory
combination, normal, slightly dry skin
12% off
Rs. 457.00Rs. 520.00(12% off)
oil-free hydration | brightens & fades blemishes | dermat-tested
all skin types
22% off
Rs. 819.00Rs. 1,050.00(22% off)
Rs. 659.00Rs. 824.00(20% off)
deep hydration|glowing skin|long lasting
all skin types
28% off
Rs. 989.00Rs. 1,374.00(28% off)
new launch!
intensely mositurizing | delicious fragrance | vitamin b5 | shea butter | cocoa butter | lightweight | non-greasy
all skin types
27% off
Rs. 693.00Rs. 950.00(27% off)
cleanses without drying | deep hydration| glowing skin
Rs. 624.00Rs. 855.00(27% off)
complete vanilla caramello bundle | bodycare routine
Rs. 1,630.00Rs. 2,329.00(30% off)
dermat tested | strengthens skin barrier | provides lasting moisturization | deeply nourishes
20% off
Rs. 638.00Rs. 798.00(20% off)
all skin types
Rs. 3,375.00Rs. 4,500.00(25% off)
cleanse | nourish | smell yum | viral vanilla & caramel fragrance | scent layering
30% off
Rs. 1,822.00Rs. 2,604.00(30% off)
enhances glow | brightens skin | spf 35 protection
all skin types
20% off
Rs. 638.00Rs. 798.00(20% off)
deep hydration | glowing skin | long lasting
Rs. 693.00Rs. 950.00(27% off)
intense moisturization | delicious fragrance | long lasting
29% off
Rs. 1,383.00Rs. 1,949.00(29% off)
intensely mositurizing | vitamin b5 | shea butter | cocoa butter | lightweight & non-greasy | long lasting perfume | delicious fragrance
28% off
Rs. 989.00Rs. 1,374.00(28% off)
22% off
Rs. 780.00Rs. 1,000.00(22% off)
hawaiian rumba shower gel | lily miss sunshine body lotion | hawaiian rumba eau de parfum (perfume)
29% off
Rs. 1,138.00Rs. 1,604.00(29% off)
lily miss sunshine body lotion | hawaiian rumba perfume | summer essentials
28% off
Rs. 881.00Rs. 1,224.00(28% off)
oil-free hydration | brightens & fades blemishes | instant & intense moisturization | non-greasy & lightweight
22% off
Rs. 994.00Rs. 1,275.00(22% off)
deep hydration | light-weight | yum vanilla & caramel fragrance
27% off
Rs. 693.00Rs. 950.00(27% off)
cleanses without drying | moisturises dry skin | long lasting
Rs. 1,245.00Rs. 1,754.00(29% off)
Sold out
intense moisture & instant glow | non-greasy & lightweight | nourishes skin | warm vanilla fragrance
28% off
Rs. 792.00Rs. 1,100.00(28% off)
Sold out
all skin types
Rs. 1,065.00Rs. 1,480.00(28% off)
Sold out
vanillla vibes body mist | vanilla caramello body lotion | vanilla vibes perfume | warm vanilla fragrance | long lasting scent | moisturized & glowing skin
Rs. 950.00Rs. 1,320.00(28% off)
Sold out
body wash | body oil | body mist | body scrub | body butter | deodorant roll-on | eau da parfum | vanilla fragrance
Rs. 2,204.00Rs. 3,149.00(30% off)
15 Lakh happy customers and counting!
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frequently asked questions

How often should I use a face serum in my skincare routine?

Most face serums are safe to be applied twice daily – once in the morning and once at night before bed, but remember to read the directions on the label for any additional information about its usage.

Can face serum be used on all skin types?

Is it necessary to use a face serum if I already use other skincare products?

Are there any side effects associated with using face serum?

Can I use plum’s serum overnight?

How long should I leave the serum on my face?

Importance of face serum in a skincare routine

If you care for your skin, you might have come across the term 'face serums’. Facial serums are topical skin care products that are infused with concentrated active ingredients and provide targeted treatment for aging, acne, and dark spots.

Serums are water-based, lightweight formulations designed to penetrate deep into the skin and deliver active ingredients effectively.

Features of best face serum

The usage of face serum for women and men both is an essential step in any skincare routine. The right application of a suitable serum for your skin can transform your skin and give you hydrated, clear, and glowing skin. To help you understand its importance for your routine, here are some benefits that you must know.

  • Enhances the effectiveness of other products in your routine:

It helps boost the effectiveness of other products, thereby enhancing your skincare routine. For instance, the application of hyaluronic acid serum before a moisturizer helps increase the hydration level of the skin, making the moisturizer more effective. Similarly, a vitamin C face serum helps fight free radicals and enhances your sun's defense.

  • Targets specific skin concerns:

Face serums are meticulously formulated to target specific skin concerns in your skin and help give you effective results. For example, Vitamin C serum is known to reduce dark spots, serums for pigmentation can help even skin tone & reduce hyperpigmentation, while retinol serums can reduce the appearance of fine lines and wrinkles.

Ingredients to look for in a face serums

Ingredients to look for in a face serum for men and women are as follows:

  • Vitamin C: Products with vitamin C are powerful in antioxidants that help reduce dark spots & pigmentation while boosting the natural glow of your skin. It also helps boost collagen production and protect your skin from free radical damage and oxidative stress.

  • Hyaluronic acid: Known to hold 1000 times its weight in water, HA is a humectant that draws moisture to the skin, providing intense hydration. It also helps retain moisture in your skin, keeping it nourished, plump, and youthful.

  • Retinol: A form of vitamin A, retinol products help reduce the appearance of fine lines and wrinkles in your skin, while also promoting cell turnover for a brighter, clearer complexion. Retinol can also reduce the appearance of acne marks, giving you smoother skin.

  • Niacinamide: A form of vitamin B3, it helps fade blemishes, brighten, and even out your skin tone. Niacinamide serums also have anti-inflammatory properties, which help soothe irritated skin.

  • Alpha arbutin: Alpha arbutin serum is a gentle skin-brightening ingredient that slowly releases hydroquinone (one of the most effective spot-fading actives) into the skin and controls melanin production. It also helps fade sun tan, hyperpigmentation, and dark spots caused by breakouts and sun damage, giving an even skin tone.

  • Salicylic acid: Salicylic acid serum, a beta hydroxy acid (BHA) exfoliates the skin and helps unclog pores. It is a widely used ingredient for acne-prone and oily skin as it helps clear blackheads, whiteheads, and acne.

Things to keep in mind while choosing the right face serum:

  • Skin type: Choose a serum that is formulated for your specific skin type. For example, if you have oily skin, look for a lightweight serum for oily skin. If you have dry skin, look for a facial serum with hyaluronic acid or other ingredients that provide intense hydration.

  • Skin concerns: Along with skin type, it's crucial to consider your skin concerns. Are you looking for a face serum that targets acne pimples? We have a range of facial serums for acne-prone skin. Similarly, if you are looking to minimize the appearance of pores, choose a serum for open pores. For wrinkle-free skin, opt for serums infused with retinol or other anti-aging ingredients to reduce the appearance of fine lines and wrinkles.

  • Ingredients: Read the ingredient list on the product before buying. Avoid ingredients that you may be sensitive or allergic to.

  • Sun protection: Due to their high active concentration, face serums can make your skin photosensitive. Therefore, ensure you use sunscreen with adequate SPF to protect your skin from UV damage.

Our collection includes face serums for women and men both, and it is an essential step in a skincare routine that helps boost the effectiveness of other products and targets specific skin concerns. When choosing right face serums, it is important to consider your skin type, skin concerns, and ingredients. Sun protection is also important to keep in mind while choosing a face serum. With the best face serum, you can achieve a brighter, more youthful-looking complexion. Remember to always patch test a new product before applying it to your face to avoid any adverse reactions.


face serums as per skin type with benefits

Face Serums   

Skin type  

Benefits  

15% Vitamin C Face Serum with Mandarin   All Skin Types   Boosts glow, reduces dark spots & hyperpigmentation  

10% Niacinamide Face Serum with Rice Water  

All Skin Types  

Clears blemishes, balances sebum, boosts radiance 

1% Retinol Face Serum with Bakuchiol  

All Skin Types  

Prevents fine lines & wrinkles, fights early signs of aging  

3% Zinc Complex Face Serum with Green Tea & AcnacidolTM  

All Skin Types  

Fights pimples, regulates sebum production & controls excess oil 

 2% Hyaluronic Acid Serum with Bulgarian Rose 

All Skin Types  

Instantly hydrates and plumps skin 
5% Niacinamide Face Serum with Rice Water & Amino Acid Complex  All Skin Types   Brightens skin, improves skin texture, hydrates & plumps skin 

2% Alpha Arbutin & Hyaluronic Acid Face Serum  

All Skin Types  

Controls melanin production, prevents tanning, hydrates skin 

10% Azelaic Acid & Cica Face Serum  

All Skin Types  

Fights acne for dry, sensitive skin, soothes & calms down inflammation & redness  
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