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skin brightening serum

Fade dark spots and improve skin tone  read more

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Showing 220products products
bestseller
brightens from 1st use | 2x instant hydration | dermat-tested
all skin types
17% off 15% off 11% off
₹ 704.00₹ 849.00(17% off)
2x hydration | brightens skin in 2 weeks | non-greasy
all skin types
14% off
₹ 451.00₹ 525.00(14% off)
reduces pores in 3 days | alcohol-free | dermat-tested
all skin types
14% off
₹ 378.00₹ 440.00(14% off)
bestseller
3x tan reduction | 4-hr water resistant | dermat-tested | no white cast
all skin types
17% off 14% off
₹ 497.00₹ 599.00(17% off)
3 luxurious scents | long lasting | gifting set for women | travel size perfumes
40% off
₹ 599.00₹ 999.00(40% off)
perfect for gifting| complete bath & body routine| long-lasting
all skin types
₹ 561.00₹ 749.00(25% off)
new launch!
iconic vanilla caramello fragrance | perfect for gifting | bath & body routine | chic packaging
all skin types
₹ 824.00₹ 1,099.00(25% off)
long lasting | travel-friendly | delicious fragrances | luxury perfume​
30% off
₹ 1,188.00₹ 1,698.00(30% off)
intense moisturization | delicious fragrance | long lasting
17% off
₹ 1,617.00₹ 1,949.00(17% off)
all skin types
₹ 1,249.00₹ 1,505.00(17% off)
bestseller
deep moisturization| non-greasy | warm & cozy vanilla fragrance | normal to dry skin
17% off
₹ 394.00₹ 475.00(17% off)
bestseller
long lasting | vanilla & salted caramel fragrance | supremely luxurious
25% off
₹ 674.00₹ 899.00(25% off)
fresh beachy fragrance | long lasting | easy to carry
15% off 12% off
₹ 679.00₹ 799.00(15% off)
long lasting | travel-friendly | warm vanilla fragrance | luxury perfume
17% off 12% off
₹ 663.00₹ 799.00(17% off)
new launch!
no white cast | reduces tan | brightens, cools & hydrates skin | fresh fruity-floral fragrance
15% off
₹ 361.00₹ 425.00(15% off)
new launch!
instant & intense moisturization | shea butter & vitamin b5 | marshmallow cocoa fragrance | non-greasy | normal to dry skin
17% off
₹ 394.00₹ 475.00(17% off)
new launch!
removes 99% impurities | gentle & non-drying | dermat-tested
all skin types
17% off 14% off
₹ 311.00₹ 375.00(17% off)
new launch!
instant oil reduction| 120-min water resistant | dermat-tested | no white cast
oily, acne-prone, combination skin
11% off
₹ 378.00₹ 425.00(11% off)
new launch!
universal tint for most indian skin tones | non-greasy
all skin types
11% off
₹ 444.00₹ 499.00(11% off)
bestseller
controls oil upto 2-hrs | reduces acne in 7 days
oily, acne-prone, combination skin
16% off 14% off
₹ 302.00₹ 360.00(16% off)
new launch!
spf 50 pa+++ | no white cast | for sensitive skin | gynaecologist & pediatrician trusted | strengthens skin barrier | lightweight, non-oily | men & women | 50g
all skin types
11% off
₹ 622.00₹ 699.00(11% off)
bestseller
long lasting | travel-friendly | warm vanilla fragrance | perfume body spray
all skin types
17% off 12% off
₹ 457.00₹ 550.00(17% off)
bestseller
intense moisture & instant glow | non-greasy & lightweight | nourishes skin | warm vanilla fragrance
dry to very dry skin types
17% off 10% off
₹ 477.00₹ 575.00(17% off)
new launch!
ultra-light texture | no white cast | non-greasy
all skin types
11% off
₹ 444.00₹ 499.00(11% off)
new launch!
boosts glow from 1st use | fades dark spots in 14 days | dermat-tested
all skin types
14% off
₹ 558.00₹ 649.00(14% off)
warm vanilla fragrance | vanilla vibes body wash | vanilla vibes body oil | vanilla vibes deodorant roll on | vanilla vibes body mist | smell like a cupcake
30% off
₹ 1,281.00₹ 1,830.00(30% off)
brightens skin | fades blemishes | smoothens skin texture | for all skin types
all skin types
25% off
₹ 1,884.00₹ 2,512.00(25% off)
new launch!
boosts glow | fades dark spots & pigmentation | deeply hydrates
11% off
₹ 488.00₹ 549.00(11% off)
complete vanilla caramello bundle | bodycare routine
17% off
₹ 1,933.00₹ 2,329.00(17% off)
new launch!
hydrates, cools & revitalizes | with active minerals | on-the-go soothing face mist
11% off
₹ 488.00₹ 549.00(11% off)
bestseller
boosts glow & fades dark spots in 2 weeks | dermat-tested
all skin types
17% off 14% off
₹ 655.00₹ 790.00(17% off)
all skin types
15% off
₹ 850.00₹ 1,000.00(15% off)
sls-free | hydrating formula | warm vanilla fragrance | aloe-infused body wash
all skin types
17% off
₹ 315.00₹ 380.00(17% off)
new launch!
long lasting | summer gourmand fragrance | supremely luxurious
17% off
₹ 746.00₹ 899.00(17% off)
new launch!
72 hr, 5-layer deep hydration | soothes & cools | lightweight, quick-absorbing & non-sticky​
all skin types
11% off
₹ 711.00₹ 799.00(11% off)
softens hair | nourishes & smoothens strands
dry, rough hair
10% off
₹ 337.00₹ 375.00(10% off)
all skin types
15% off
₹ 700.00₹ 824.00(15% off)
new launch!
helps fight active acne | gentle & non-drying | for oily, acne-prone skin | beginner-friendly | all genders | 100% vegan | 100 ml
11% off
₹ 289.00₹ 325.00(11% off)
2-in-1 kajal + liner | water-proof | safe for sensitive eyes
₹ 444.00₹ 499.00(11% off)
brightens skin | improves skin texture
all skin types
14% off
₹ 515.00₹ 599.00(14% off)
15% off
₹ 323.00₹ 380.00(15% off)
softens strands | nourishes hair
dry, rough hair
11% off
₹ 489.00₹ 550.00(11% off)
bestseller
long lasting |travel-friendly | fun beachy fragrance | perfume body spray
all skin types
15% off 15% off
₹ 467.00₹ 550.00(15% off)
new launch!
120-hr hydration | lightweight & quick-absorbing
all skin types
11% off
₹ 444.00₹ 499.00(11% off)
bestseller
sls-free | hydrating formula | fresh beachy fragrance | aloe-infused body wash
all skin types
15% off
₹ 323.00₹ 380.00(15% off)
brightens skin | fades blemishes | smoothens skin texture | for all skin types
all skin types
24% off
₹ 1,537.00₹ 2,023.00(24% off)
3x tan reduction | brightens skin | non-greasy | no white cast
all skin types
15% off
₹ 678.00₹ 798.00(15% off)
boosts glow | fades dark spots | brightens skin|uva & uvb protection
all skin types
17% off
₹ 986.00₹ 1,189.00(17% off)
brightens skin|uva & uvb protection | fights pimples | controls excess oil
oily skin
17% off
₹ 567.00₹ 684.00(17% off)
softens strands | nourishes hair
all hair types
13% off 8% off 10% off
₹ 521.00₹ 599.00(13% off)
softens strands | nourishes hair
dry, rough hair
15% off
₹ 530.00₹ 624.00(15% off)
fights acne & controls oil | non-comedogenic | dermat-tested
combination, oily, acne-prone skin
14% off
₹ 404.00₹ 470.00(14% off)
fights acne| overnight hydration |lightweight & non-greasy
oily, acne-prone, combination skin
14% off
₹ 494.00₹ 575.00(14% off)
22x shinier hair in 1 use | reduces frizz
11% off
₹ 422.00₹ 475.00(11% off)
tightens pores | non-comedogenic | dermat-tested​
oily, acne-prone, combination skin
11% off
₹ 373.00₹ 420.00(11% off)
5 luxury pocket perfumes | long lasting | gift kit
all skin types
30% off
₹ 314.00₹ 449.00(30% off)
bestseller
long lasting | travel-friendly | spicy vanilla fragrance | perfume body spray
all skin types
15% off
₹ 488.00₹ 575.00(15% off)
enhances glow | brightens skin
all skin types
11% off
₹ 369.00₹ 415.00(11% off)
long lasting | supremely luxurious
all skin types
20% off
₹ 719.00₹ 899.00(20% off)
reduces frizz | conditions strands
frizzy hair
12% off
₹ 439.00₹ 499.00(12% off)
fights active acne | controls oil | smoothens skin
acne-prone, oily
18% off
₹ 491.00₹ 599.00(18% off)
reduces frizz | conditions strands
wavy, curly, frizzy hair
8% off
₹ 345.00₹ 375.00(8% off)
fights pimples & controls excess oil | removes impurities | gently exfoliates
oily, acne-prone, combination skin
17% off
₹ 473.00₹ 570.00(17% off)
boosts youthful glow | fades dark spots
all skin types
15% off
₹ 509.00₹ 599.00(15% off)
fights acne | controls oil | smoothens skin
all skin types
11% off
₹ 289.00₹ 325.00(11% off)
soothes skin | conditions hair | retains moisture
all skin types
11% off
₹ 311.00₹ 350.00(11% off)
controls dandruff | soothes scalp
all hair types - dandruff control
11% off
₹ 355.00₹ 399.00(11% off)
bestseller
4% lactic acid & 1% glycolic acid | controls odor & fades underarm darkness | warm vanilla fragrance
all skin types
15% off
₹ 276.00₹ 325.00(15% off)
long lasting |travel-friendly | delicious warm vanilla & caramel fragrance | perfume body spray
all skin types
15% off
₹ 488.00₹ 575.00(15% off)
smoothens hair | helps prevent split ends
all hair types
11% off
₹ 333.00₹ 375.00(11% off)
reduces tan in 14 days |suitable for sensitive skin | dermat-tested
all skin types
11% off
₹ 533.00₹ 599.00(11% off)
softens strands | nourishes hair
dry, rough hair
20% off
₹ 1,432.00₹ 1,790.00(20% off)
new launch!
72-hr dandruff & frizz control | prevents dry hair
11% off
₹ 400.00₹ 450.00(11% off)
new launch!
maintains & preserves skin barrier | hydrates & nourishes skin | sulphate-free & non-drying | for normal & dry skin
dry, normal, sensitive
11% off
₹ 280.00₹ 315.00(11% off)
nourishes hair | retains moisture
11% off
₹ 600.00₹ 675.00(11% off)
fights acne & controls oil | lightweight & non-greasy
oily, acne-prone, combination skin
11% off
₹ 418.00₹ 470.00(11% off)
bestseller
4% lactic acid & 1% glycolic acid | controls odor & fades underarm darkness | warm vanilla fragrance
all skin types
15% off
₹ 276.00₹ 325.00(15% off)
reduces fine lines & wrinkles | boosts collagen | hydrates
all skin types
11% off
₹ 703.00₹ 790.00(11% off)
instantly hydrates | soothes & calms skin | dermat-tested
all skin types
11% off
₹ 226.00₹ 255.00(11% off)
anti-inflammatory | fights sun damage
combination, normal, slightly dry skin
13% off 11% off
₹ 430.00₹ 495.00(13% off)
"3x lasting moisturization | strengthens skin barrier | dermat- tested
normal, dry , sensitive skin
11% off
₹ 355.00₹ 399.00(11% off)
safe, new gen uv filters | non-sticky| non-oily
all skin types
11% off
₹ 355.00₹ 399.00(11% off)
long lasting | travel-friendly | spicy vanilla fragrance | luxury perfume
all skin types
12% off
₹ 303.00₹ 345.00(12% off)
boosts glow | fades dark spots & hyperpigmentation
all skin types
11% off
₹ 378.00₹ 425.00(11% off)
long lasting | travel-friendly | musky rose fragrance | luxury perfume
all skin types
13% off
₹ 256.00₹ 295.00(13% off)
repairs damage | smoothens hair
chemically treated hair, straightened hair, coloured/bleached hair, dull, dry hair
13% off 11% off
₹ 587.00₹ 675.00(13% off)
deep moisturization | comforts & nourishes skin
dry skin type
11% off
₹ 511.00₹ 575.00(11% off)
controls excess oil | fights pimples | tightens pores | non-comedogenic & dermat-tested​
all skin types
11% off
₹ 347.00₹ 390.00(11% off)
long-lasting | lasts 3+ hours | unique vanilla fragrance
all skin types
20% off
₹ 880.00₹ 1,100.00(20% off)
brightens & softens skin | gently cleanses | non-drying formula
all skin types
17% off
₹ 496.00₹ 598.00(17% off)
fades dark spots | fights hyperpigmentation | non-greasy
all skin types
11% off
₹ 489.00₹ 550.00(11% off)
safe, new gen uv filters | no white cast
all skin types
11% off
₹ 444.00₹ 499.00(11% off)
boosts glow | fades dark spots | fights hyperpigmentation
all skin types
13% off
₹ 326.00₹ 375.00(13% off)
exfoliates & brightens skin | removes tan | non-drying | improves skin texture | warm vanilla fragrance
all skin types - especially dry/very dry skin
15% off
₹ 467.00₹ 550.00(15% off)
fights pimples | controls excess oil | instantly nourishes
oily, acne-prone, combination skin
11% off
₹ 320.00₹ 360.00(11% off)
brightens skin | fades blemishes | tightens pores | spf50 pa++++
20% off
₹ 1,330.00₹ 1,663.00(20% off)
fights pimples | controls excess oil | regulates sebum
all skin types, especially oily, acne-prone skin
11% off
₹ 533.00₹ 599.00(11% off)
ultra moisturizing with shea butter | warm vanilla & delicious caramel fragrance | non-greasy & lightweight
15% off
₹ 233.00₹ 275.00(15% off)
new launch!
long lasting | floral-musky fragrance | supremely luxurious | perfect for all occasions
15% off
₹ 764.00₹ 899.00(15% off)
alcohol-free toner | instantly hydrates | soothes & calms skin | tightens pores | dermat-tested​
all skin types
17% off
₹ 298.00₹ 360.00(17% off)
long lasting | travel-friendly | peppy fruity fragrance | luxury perfume
all skin types
13% off
₹ 256.00₹ 295.00(13% off)
set of 3 body washes | warm, tropical & floral fragrances | sls free & aloe infused bodywashes
17% off
₹ 946.00₹ 1,140.00(17% off)
new launch!
long lasting | travel-friendly | fruity-floral fragrance | perfume body spray
15% off
₹ 488.00₹ 575.00(15% off)
ultra moisturizing with shea butter | fresh rose fragrance with a musky twist | non-greasy & lightweight
15% off
₹ 233.00₹ 275.00(15% off)
cleanses without drying | moisturises dry skin | long lasting
30% off
₹ 1,227.00₹ 1,754.00(30% off)
refines & tightens pores
all skin types
17% off
₹ 903.00₹ 1,089.00(17% off)
22x softer hair in one wash
17% off
₹ 1,029.00₹ 1,240.00(17% off)
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  • 15% Vitamin C Serum with Mandarin for glowing skinBESTSELLER
    Up to 17% off
    Free Delivery
    5601 reviews

    15% Vitamin C Serum with Mandarin for glowing skin

    Boosts Glow & Fades Dark Spots in 2 weeks | Dermat-Tested

    all skin types
    17% off 14% off
    ₹ 655.00₹ 790.00 (17% off)
  • 10% Niacinamide & Rice Water Brightening Face SerumBESTSELLER
    Up to 17% off
    Free Delivery
    2676 reviews

    10% Niacinamide & Rice Water Brightening Face Serum

    Brightens from 1st use | 2x instant hydration | Dermat-Tested

    All Skin Types
    17% off 15% off 11% off
    ₹ 704.00₹ 849.00 (17% off)
  • 10% Vitamin C Barrier Boosting + Glow Serum with Calendulanew launch!
    Up to 14% off
    Free Delivery
    137 reviews

    10% Vitamin C Barrier Boosting + Glow Serum with Calendula

    Boosts Glow from 1st Use | Fades Dark Spots in 14 days | Dermat-Tested

    all skin types
    14% off
    ₹ 558.00₹ 649.00 (14% off)
  • 2% Alpha Arbutin & Hyaluronic Acid Tan Fading Face Serum
    Up to 11% off
    Free Delivery
    191 reviews

    2% Alpha Arbutin & Hyaluronic Acid Tan Fading Face Serum

    Reduces Tan in 14 days |Suitable for Sensitive Skin | Dermat-Tested

    all skin types
    11% off
    ₹ 533.00₹ 599.00 (11% off)

frequently asked questions

How to use a skin-brightening serum?

Dispense 2-3 drops of serum on your face and gently dab it on your skin after cleansing and toning. Follow up with moisturizing and sunscreen. Use it consistently, once or twice a day for the best results.

When to use a skin-brightening serum?

What is the best brightening serum? 

Do brightening serums work?

Can we use a skin-brightening serum daily? 

Who should use a skin-brightening serum?

Skin brightening face serum

Uneven skin tone and dark spots can adversely impact your appearance, making it look lifeless and dull. A skin-brightening serum can help add radiance to your face, giving an even complexion. 

Formulated to target dullness and uneven skin tone, these serums have potent ingredients that promote a luminous glow. They help regulate melanin production, reduce pigmentation, and protect against environmental damage, resulting in brighter, healthier-looking skin.

Benefits of Skin Brightening Serum

  • Reduction in Dark Spots: A good brightening serum helps fade dark spots & blemishes, sun damage, and hyperpigmentation, giving a uniform complexion.

  • Improved Skin Texture: These serums brighten and refine skin texture, making it smoother and more radiant.

  • Antioxidant Protection: Skin brightening serums often include antioxidants that protect against free radicals and environmental stressors, which can dull the skin over time.

  • Hydration and Nourishment: While targeting pigmentation, these serums also maintain moisture levels, ensuring skin remains hydrated and plump.

Ingredients to look for in skin brightening serum

The effectiveness of a brightening serum lies in its ingredients. Following are some ingredients to look for while shopping for the best skin-brightening face serums:

  • Niacinamide: Also known as vitamin B3, niacinamide brightens the skin and improves its barrier function. It reduces the appearance of blemishes while controlling excess oil and minimizing pores.

  • Vitamin C: Vitamin C is a powerful antioxidant that helps reduce pigmentation, boosts skin’s natural glow, and improves collagen production. It’s a must-have ingredient in any top skin-brightening serum.

  • Alpha Arbutin: A natural skin brightener, alpha arbutin reduces melanin production, lightens dark spots, and evens out skin tone without irritating the skin, making it ideal for sensitive skin types.

  • Licorice Extract: Licorice extract is a gentle yet potent ingredient that helps diminish the appearance of dark spots and discoloration while soothing the skin.

  • Kojic Acid: Kojic acid inhibits melanin production and helps lighten dark spots, leading to an even complexion.

How to apply skin brightening serum for best results. 

For the best results, it’s crucial to apply your skin brightening serum correctly:

  • Dispense 2-3 drops on your face and gently dab it on your skin. 

  • Depending on the ingredients and your skin’s needs, you can use most brightening serums daily once or twice a day. However, ensure to read the product's instructions carefully for usage details.

  • Follow with a moisturizer. If you use multiple serums, apply lighter serums followed by thicker ones. 

  • Always follow up with sunscreen during the day. Brightening serums can make your skin more sensitive to UV rays, so SPF is essential to protect your skin and prevent further dark spots.

Best Skin brightening serum at Plum

Plum offers some of the best skin-brightening serums formulated to enhance your natural glow and combat discoloration. 

Precautions when using skin brightening face serum

While skin brightening serums can be highly effective, it’s important to follow some precautions to ensure the best results:

  • If you’re new to brightening serums, start with a patch test to check for any allergic reactions. Gradually introduce the serum into your routine to avoid irritation.

  • Always wear broad-spectrum sunscreen during the day to avoid any sensitivity after applying serums.

  • Avoid combining certain actives like retinoids and exfoliating acids with your brightening serum like vitamin C in the same routine. 

Incorporating a skin-brightening serum into your daily skincare routine can significantly enhance your complexion, leaving you with glowing, even-toned skin. Explore now!