The key ingredient to happy, healthy and shiny hair – Plum Goodness
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The key ingredient to happy, healthy and shiny hair

The key ingredient to happy, healthy and shiny hair

Keeping your hair healthy and shiny can be a tough ask after all that it goes through on a regular basis. The heat, styling, pollution, stress, diet and weather play a huge role in keeping your hair healthy! Incorporate some protein into your regime & keep it fighting fit and strong. 

What is keratin?
Keratin is a protective protein that is found in human hair, skin, nails. This protein is also found in the hooves, hair, claws, horns, feathers of vertebrate animals. Many hair and skin care products often use animal based keratin as a component in their formulas. Animal ingredients? This gets a big no from us at Goodness Labs! We’ve got plant-alternatives for you.

What is plant based keratin?
Plant based keratin is derived from the proteins that are found in wheat, corn and soybeans. These proteins are further hydrolyzed by breaking the larger molecules into smaller constituents, making it easier for the protein to bind onto your hair. Plant based keratin has a verifiable effectiveness to help strengthen the hair fibers and help retain it’s natural anatomy.

Why use plant based keratin?
Due to the body's natural aging process and other external damaging factors to your hair it is necessary to give your hair the foundation it relies on. Plant derived keratin not only improves the health of the hair externally but also boosts the hair follicles and cortex internally. It increases the ability of the hair to retain its moisture, adds shine to dull hair, smoothes frizzy hair and strengthens damaged hair. And of course, it’s furry-friend-friendly :)

Plum Olive & Macadamia Haircare
If this blog got you wondering how you can get shiny and healthy hair, we have you covered with our range of haircare products which have plant based keratin and are 100% vegan & cruelty free.

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