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specialist serums

specialist serums

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Showing 119products products
bestseller
brightens from 1st use | 2x instant hydration | dermat-tested
all skin types
18% off 15% off 5% off
Rs. 696.00Rs. 849.00(18% off)
reduces pores in 3 days | alcohol-free | dermat-tested
all skin types
10% off
Rs. 396.00Rs. 440.00(10% off)
2x hydration | brightens skin in 2 weeks | non-greasy
all skin types
18% off 10% off
Rs. 430.00Rs. 525.00(18% off)
new launch!
boosts glow from 1st use | fades dark spots in 14 days | dermat-tested
all skin types
18% off
Rs. 532.00Rs. 649.00(18% off)
bestseller
3x tan reduction | 4-hr water resistant | dermat-tested | no white cast
all skin types
18% off 8% off
Rs. 491.00Rs. 599.00(18% off)
new launch!
removes 99% impurities | gentle & non-drying | dermat-tested
all skin types
10% off 8% off
Rs. 337.00Rs. 375.00(10% off)
bestseller
boosts glow & fades dark spots in 2 weeks | dermat-tested
all skin types
18% off 15% off
Rs. 647.00Rs. 790.00(18% off)
bestseller
controls oil upto 2-hrs | reduces acne in 7 days
oily, acne-prone, combination skin
13% off 11% off
Rs. 315.00Rs. 360.00(13% off)
new launch!
boosts glow | fades dark spots & pigmentation | deeply hydrates
18% off
Rs. 450.00Rs. 549.00(18% off)
new launch!
instant oil reduction| 120-min water resistant | dermat-tested | no white cast
oily, acne-prone, combination skin
8% off
Rs. 391.00Rs. 425.00(8% off)
new launch!
ultra-light texture | no white cast | non-greasy
all skin types
8% off
Rs. 459.00Rs. 499.00(8% off)
new launch!
universal tint for most indian skin tones | non-greasy
all skin types
8% off
Rs. 459.00Rs. 499.00(8% off)
instantly hydrates | soothes & calms skin | dermat-tested
all skin types
8% off
Rs. 234.00Rs. 255.00(8% off)
new launch!
120-hr hydration | lightweight & quick-absorbing
all skin types
8% off
Rs. 459.00Rs. 499.00(8% off)
"3x lasting moisturization | strengthens skin barrier | dermat- tested
normal, dry , sensitive skin
8% off
Rs. 367.00Rs. 399.00(8% off)
new launch!
spf 50 pa+++ | no white cast | for sensitive skin | gynaecologist & pediatrician trusted | strengthens skin barrier | lightweight, non-oily | men & women | 50g
all skin types
18% off
Rs. 573.00Rs. 699.00(18% off)
new launch!
helps fight active acne | gentle & non-drying | for oily, acne-prone skin | beginner-friendly | all genders | 100% vegan | 100 ml
8% off
Rs. 299.00Rs. 325.00(8% off)
fights active acne | controls oil | smoothens skin
acne-prone, oily
18% off
Rs. 491.00Rs. 599.00(18% off)
fights acne| overnight hydration |lightweight & non-greasy
oily, acne-prone, combination skin
Rs. 575.00
fights acne & controls oil | non-comedogenic | dermat-tested
combination, oily, acne-prone skin
8% off
Rs. 432.00Rs. 470.00(8% off)
tightens pores | non-comedogenic | dermat-tested​
oily, acne-prone, combination skin
8% off
Rs. 386.00Rs. 420.00(8% off)
reduces tan in 14 days |suitable for sensitive skin | dermat-tested
all skin types
18% off
Rs. 491.00Rs. 599.00(18% off)
new launch!
72 hr, 5-layer deep hydration | soothes & cools | lightweight, quick-absorbing & non-sticky​
all skin types
18% off
Rs. 655.00Rs. 799.00(18% off)
3x tan reduction | brightens skin | non-greasy | no white cast
all skin types
15% off
Rs. 678.00Rs. 798.00(15% off)
new launch!
hydrates, cools & revitalizes | with active minerals | on-the-go soothing face mist
18% off
Rs. 450.00Rs. 549.00(18% off)
boosts glow | brightens skin | fades spots | strengthens barrier
all skin types
21% off
Rs. 1,038.00Rs. 1,308.00(21% off)
removes 99% impurities | alcohol-free toner | non-greasy night gel
21% off
Rs. 1,016.00Rs. 1,280.00(21% off)
brightens skin | fades blemishes | smoothens skin texture | for all skin types
all skin types
25% off
Rs. 1,509.00Rs. 2,023.00(25% off)
melts makeup | gentle, non-drying makeup remover
all skin types
22% off
Rs. 446.00Rs. 575.00(22% off)
soothes skin | conditions hair | retains moisture
all skin types
8% off
Rs. 322.00Rs. 350.00(8% off)
brightens skin | improves skin texture
all skin types
18% off
Rs. 491.00Rs. 599.00(18% off)
brightens skin | fades blemishes | smoothens skin texture | for all skin types
all skin types
25% off
Rs. 1,884.00Rs. 2,512.00(25% off)
fights pimples & controls excess oil | removes impurities | gently exfoliates
oily, acne-prone, combination skin
18% off
Rs. 467.00Rs. 570.00(18% off)
deep moisturization | comforts & nourishes skin
dry skin type
18% off
Rs. 471.00Rs. 575.00(18% off)
enhances glow | brightens skin
all skin types
8% off
Rs. 381.00Rs. 415.00(8% off)
reduces fine lines & wrinkles | boosts collagen | hydrates
all skin types
18% off
Rs. 647.00Rs. 790.00(18% off)
fights pimples | controls excess oil | regulates sebum
all skin types, especially oily, acne-prone skin
18% off
Rs. 491.00Rs. 599.00(18% off)
safe, new gen uv filters | non-sticky| non-oily
all skin types
8% off
Rs. 367.00Rs. 399.00(8% off)
fights acne & controls oil | lightweight & non-greasy
oily, acne-prone, combination skin
8% off
Rs. 432.00Rs. 470.00(8% off)
new launch!
maintains & preserves skin barrier | hydrates & nourishes skin | sulphate-free & non-drying | for normal & dry skin
dry, normal, sensitive
8% off
Rs. 289.00Rs. 315.00(8% off)
fights acne | controls oil | smoothens skin
all skin types
8% off
Rs. 299.00Rs. 325.00(8% off)
fades dark spots | fights hyperpigmentation | non-greasy
all skin types
18% off
Rs. 451.00Rs. 550.00(18% off)
anti-inflammatory | tightens pores | soothes skin
all skin types
8% off
Rs. 450.00Rs. 490.00(8% off)
removes 99% impurities | alcohol-free toner | non-comedogenic, lightweight moisturizer
21% off
Rs. 932.00Rs. 1,175.00(21% off)
deeply hydrates | calms inflammation | plumps-up skin
18% off
Rs. 491.00Rs. 599.00(18% off)
with plant stem cell extracts | skin aging
oily, normal & dry skin
18% off
Rs. 717.00Rs. 875.00(18% off)
brightens skin | fades blemishes | tightens pores | spf50 pa++++
23% off
Rs. 1,280.00Rs. 1,663.00(23% off)
safe, new gen uv filters | no white cast
all skin types
8% off
Rs. 459.00Rs. 499.00(8% off)
boosts glow | fades dark spots & hyperpigmentation
all skin types
8% off
Rs. 391.00Rs. 425.00(8% off)
anti-inflammatory | fights sun damage
combination, normal, slightly dry skin
10% off 8% off
Rs. 445.00Rs. 495.00(10% off)
all skin types
20% off
Rs. 800.00Rs. 1,000.00(20% off)
boosts glow | fades dark spots | reduces puffiness
all skin types
8% off
Rs. 437.00Rs. 475.00(8% off)
fights acne | controls oil | smoothens skin
all skin types
15% off
Rs. 552.00Rs. 650.00(15% off)
brightens & softens skin | gently cleanses | non-drying formula
all skin types
15% off
Rs. 508.00Rs. 598.00(15% off)
fades blemishes & smoothens
all skin types
20% off
Rs. 950.00Rs. 1,188.00(20% off)
brightens skin|uva & uvb protection | fights pimples | controls excess oil
oily skin
16% off
Rs. 572.00Rs. 684.00(16% off)
refines & tightens pores
all skin types
20% off
Rs. 871.00Rs. 1,089.00(20% off)
Rs. 501.00Rs. 590.00(15% off)
for oily, acne-prone skin | tightens pores | brightens skin | hydrates
21% off
Rs. 992.00Rs. 1,250.00(21% off)
enhances glow | brightens skin | gently exfoliates dull skin
all skin types
15% off
Rs. 467.00Rs. 550.00(15% off)
oil-free hydration | brightens & fades blemishes | dermat-tested
all skin types
20% off
Rs. 840.00Rs. 1,050.00(20% off)
controls excess oil | fights pimples | tightens pores | non-comedogenic & dermat-tested​
all skin types
8% off
Rs. 358.00Rs. 390.00(8% off)
boosts glow | fades dark spots & hyperpigmentation | tightens pores
all skin types
8% off
Rs. 386.00Rs. 420.00(8% off)
boosts glow | reduces dark spots & pigmentation
all skin types
20% off
Rs. 880.00Rs. 1,100.00(20% off)
fights pigmentation & blemishes
all skin types
15% off
Rs. 465.00Rs. 548.00(15% off)
for dull skin | boosts glow | reduces dark spots & pigmentation
all skin types
23% off
Rs. 1,216.00Rs. 1,580.00(23% off)
all skin types
20% off
Rs. 1,080.00Rs. 1,350.00(20% off)
fights aging | reduces fine lines | brightens skin
mature skin types
18% off
Rs. 1,291.00Rs. 1,575.00(18% off)
fades dark spots | under-eye hydration | brightens skin
mature skin types
18% off
Rs. 758.00Rs. 925.00(18% off)
fights pimples | controls excess oil | instantly nourishes
oily, acne-prone, combination skin
8% off
Rs. 331.00Rs. 360.00(8% off)
fights active acne | tightens pores | brightens skin | spf50 pa++++
20% off
Rs. 931.00Rs. 1,164.00(20% off)
tightens pores | boosts glow | strengthens barrier |brightens & hydrates
23% off
Rs. 1,242.00Rs. 1,614.00(23% off)
brightens skin | fades blemishes | hydrates | spf50 pa++++
23% off
Rs. 1,365.00Rs. 1,773.00(23% off)
brightens skin | fades blemishes | hydrates | spf50 pa++++
23% off
Rs. 1,191.00Rs. 1,547.00(23% off)
reduces pores in 3 days | alcohol-free | dermat-tested
all skin types
15% off
Rs. 748.00Rs. 880.00(15% off)
brightens skin | fades blemishes | smoothens texture | spf50 pa++++
15% off
Rs. 785.00Rs. 924.00(15% off)
tightens pores | brightens skin | boosts barrier | enhances glow
all skin types
20% off
Rs. 871.00Rs. 1,089.00(20% off)
brightens skin | fades blemishes​ | gently cleanses | all skin types
all skin types
20% off
Rs. 918.00Rs. 1,148.00(20% off)
enhances glow | brightens skin | spf 35 protection
all skin types
15% off
Rs. 705.00Rs. 830.00(15% off)
brightens skin | fades blemishes | smoothens skin texture | hydrates | for all skin types
all skin types
Rs. 939.00Rs. 1,184.00(21% off)
all skin types
15% off
Rs. 700.00Rs. 824.00(15% off)
for bright skin | fades blemishes & smoothens
all skin types
15% off
Rs. 670.00Rs. 789.00(15% off)
brightens skin | clears blemishes
all skin types
20% off
Rs. 831.00Rs. 1,039.00(20% off)
no white cast | non-sticky | safe, new-gen uv filters
Rs. 848.00Rs. 998.00(15% off)
for radiant glowing skin | enhances glow & boosts skin brighteness
Rs. 586.00Rs. 690.00(15% off)
boosts glow | fades dark spots | fights hyperpigmentation
all skin types
13% off
Rs. 326.00Rs. 375.00(13% off)
brightens skin, fights hyperpigmentation & boosts collagen
all skin types
Rs. 1,159.00Rs. 1,449.00(20% off)
fights pimples | controls excess oil | hydrates skin
oily, acne-prone, combination skin
20% off
Rs. 920.00Rs. 1,150.00(20% off)
deeply moisturizes | fights aging | brightens skin
all skin types, mature skin
18% off
Rs. 922.00Rs. 1,125.00(18% off)
for oily, acne-prone skin | brightens & hydrates | spf50 pa++++
20% off
Rs. 999.00Rs. 1,249.00(20% off)
brightens skin | fades blemishes | tightens pores | spf50 pa++++
20% off
Rs. 910.00Rs. 1,138.00(20% off)
brightens skin | fades blemishes | tightens pores | spf50 pa++++
23% off
Rs. 1,529.00Rs. 1,987.00(23% off)
brightens skin | fades blemishes | smoothens skin | spf50 pa++++
25% off
Rs. 1,554.00Rs. 2,072.00(25% off)
brightens skin | fades blemishes | hydrates | spf50 pa++++
20% off
Rs. 978.00Rs. 1,223.00(20% off)
brightens skin | fades blemishes | smoothens texture
21% off
Rs. 1,178.00Rs. 1,483.00(21% off)
brightens skin | fades blemishes | smoothens texture
23% off
Rs. 1,288.00Rs. 1,673.00(23% off)
brightens skin | fades blemishes | smoothens texture
20% off
Rs. 1,011.00Rs. 1,264.00(20% off)
brightens skin | fades blemishes | tightens pores | spf50 pa++++
15% off
Rs. 713.00Rs. 839.00(15% off)
boosts glow | fades spots | strengthens barrier | spf 50 pa++++
all skin types
20% off
Rs. 838.00Rs. 1,048.00(20% off)
boosts glow from 1st use | fades dark spots in 14 days | dermat-tested
all skin types
20% off
Rs. 1,038.00Rs. 1,298.00(20% off)
brightens skin | fades blemishes | intense hydration | soothing & rejuvenating
all skin types
23% off
Rs. 1,268.00Rs. 1,648.00(23% off)
boosts glow | fades dark spots | brightens skin|uva & uvb protection
all skin types
20% off
Rs. 951.00Rs. 1,189.00(20% off)
brightens skin | intense hydration | smoothens skin texture | soothing & rejuvenating
all skin types
20% off
Rs. 991.00Rs. 1,239.00(20% off)
brightens skin | fades blemishes | smoothens skin texture | hydrates | for all skin types
20% off
Rs. 1,099.00Rs. 1,374.00(20% off)
boosts glow | brightens skin | | fights hyperpigmentation | fades blemishes
all skin types
23% off
Rs. 1,262.00Rs. 1,639.00(23% off)
brightens from 1st use | 2x instant hydration | fades blemishes
all skin types
23% off
Rs. 1,307.00Rs. 1,698.00(23% off)
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frequently asked questions

How often should I use a face serum in my skincare routine?

Most face serums are safe to be applied twice daily – once in the morning and once at night before bed, but remember to read the directions on the label for any additional information about its usage.

Can face serum be used on all skin types?

Is it necessary to use a face serum if I already use other skincare products?

Are there any side effects associated with using face serum?

Can I use plum’s serum overnight?

How long should I leave the serum on my face?

Importance of face serum in a skincare routine

If you care for your skin, you might have come across the term 'face serums’. Facial serums are topical skin care products that are infused with concentrated active ingredients and provide targeted treatment for aging, acne, and dark spots.

Serums are water-based, lightweight formulations designed to penetrate deep into the skin and deliver active ingredients effectively.

Features of best face serum

The usage of face serum for women and men both is an essential step in any skincare routine. The right application of a suitable serum for your skin can transform your skin and give you hydrated, clear, and glowing skin. To help you understand its importance for your routine, here are some benefits that you must know.

  • Enhances the effectiveness of other products in your routine:

It helps boost the effectiveness of other products, thereby enhancing your skincare routine. For instance, the application of hyaluronic acid serum before a moisturizer helps increase the hydration level of the skin, making the moisturizer more effective. Similarly, a vitamin C face serum helps fight free radicals and enhances your sun's defense.

  • Targets specific skin concerns:

Face serums are meticulously formulated to target specific skin concerns in your skin and help give you effective results. For example, Vitamin C serum is known to reduce dark spots, serums for pigmentation can help even skin tone & reduce hyperpigmentation, while retinol serums can reduce the appearance of fine lines and wrinkles.

Ingredients to look for in a face serums

Ingredients to look for in a face serum for men and women are as follows:

  • Vitamin C: Products with vitamin C are powerful in antioxidants that help reduce dark spots & pigmentation while boosting the natural glow of your skin. It also helps boost collagen production and protect your skin from free radical damage and oxidative stress.

  • Hyaluronic acid: Known to hold 1000 times its weight in water, HA is a humectant that draws moisture to the skin, providing intense hydration. It also helps retain moisture in your skin, keeping it nourished, plump, and youthful.

  • Retinol: A form of vitamin A, retinol products help reduce the appearance of fine lines and wrinkles in your skin, while also promoting cell turnover for a brighter, clearer complexion. Retinol can also reduce the appearance of acne marks, giving you smoother skin.

  • Niacinamide: A form of vitamin B3, it helps fade blemishes, brighten, and even out your skin tone. Niacinamide serums also have anti-inflammatory properties, which help soothe irritated skin.

  • Alpha arbutin: Alpha arbutin serum is a gentle skin-brightening ingredient that slowly releases hydroquinone (one of the most effective spot-fading actives) into the skin and controls melanin production. It also helps fade sun tan, hyperpigmentation, and dark spots caused by breakouts and sun damage, giving an even skin tone.

  • Salicylic acid: Salicylic acid serum, a beta hydroxy acid (BHA) exfoliates the skin and helps unclog pores. It is a widely used ingredient for acne-prone and oily skin as it helps clear blackheads, whiteheads, and acne.

Things to keep in mind while choosing the right face serum:

  • Skin type: Choose a serum that is formulated for your specific skin type. For example, if you have oily skin, look for a lightweight serum for oily skin. If you have dry skin, look for a facial serum with hyaluronic acid or other ingredients that provide intense hydration.

  • Skin concerns: Along with skin type, it's crucial to consider your skin concerns. Are you looking for a face serum that targets acne pimples? We have a range of facial serums for acne-prone skin. Similarly, if you are looking to minimize the appearance of pores, choose a serum for open pores. For wrinkle-free skin, opt for serums infused with retinol or other anti-aging ingredients to reduce the appearance of fine lines and wrinkles.

  • Ingredients: Read the ingredient list on the product before buying. Avoid ingredients that you may be sensitive or allergic to.

  • Sun protection: Due to their high active concentration, face serums can make your skin photosensitive. Therefore, ensure you use sunscreen with adequate SPF to protect your skin from UV damage.

Our collection includes face serums for women and men both, and it is an essential step in a skincare routine that helps boost the effectiveness of other products and targets specific skin concerns. When choosing right face serums, it is important to consider your skin type, skin concerns, and ingredients. Sun protection is also important to keep in mind while choosing a face serum. With the best face serum, you can achieve a brighter, more youthful-looking complexion. Remember to always patch test a new product before applying it to your face to avoid any adverse reactions.


face serums as per skin type with benefits

Face Serums   

Skin type  

Benefits  

15% Vitamin C Face Serum with Mandarin   All Skin Types   Boosts glow, reduces dark spots & hyperpigmentation  

10% Niacinamide Face Serum with Rice Water  

All Skin Types  

Clears blemishes, balances sebum, boosts radiance 

1% Retinol Face Serum with Bakuchiol  

All Skin Types  

Prevents fine lines & wrinkles, fights early signs of aging  

3% Zinc Complex Face Serum with Green Tea & AcnacidolTM  

All Skin Types  

Fights pimples, regulates sebum production & controls excess oil 

 2% Hyaluronic Acid Serum with Bulgarian Rose 

All Skin Types  

Instantly hydrates and plumps skin 
5% Niacinamide Face Serum with Rice Water & Amino Acid Complex  All Skin Types   Brightens skin, improves skin texture, hydrates & plumps skin 

2% Alpha Arbutin & Hyaluronic Acid Face Serum  

All Skin Types  

Controls melanin production, prevents tanning, hydrates skin 

10% Azelaic Acid & Cica Face Serum  

All Skin Types  

Fights acne for dry, sensitive skin, soothes & calms down inflammation & redness  
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