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Why Niacinamide?
Niacinamide (water soluble form of Vitamin B3) when applied on skin is proven to act on blemishes & acne marks, boost the functioning of the skin barrier, soothe acne and protect against sun damage.

Why me?

  • I am thoughtfully formulated for targeted efficacy, safety and all-round results. Let's see how!
  • I am a 10% Niacinamide face serum that clarifies and brightens skin by actively working on blemishes & post acne marks, soothing active acne and regulating sebum production
  • I am suitable for all skin types, and am also fragrance-free!
  • I contain Fermented Rice Water (Japanese Sake). This improves skin texture & brightness, minimizes appearance of pores and protects from sun damage
  • I am fortified with Plant-Derived Squalane, Caffeine & Vitamin E - they help soothe skin, improve its elasticity & prevent inflammation
  • Real people. Real results. My “plum previews” consumer panel reported:
    • 83% users saw reduction in blemishes*
    • 3/4 users reported clearer skin*
    • 88% users saw visible improvement in skin tone*
*a 4 week self-assessment study with plum previews consumer panel

10% Niacinamide Face Serum with Rice Water | For Clear, Blemish-Free, Bright Skin | Suits All Skin Types | Fragrance Free

MRP Rs. 450.00

Rs. 360.00

Name & address of manufacturer

Sprivil Healthcare Private Limited L1/4, Additional MIDC, Satara (MH), 415004

Country of origin

India

Category

Serum

Product dimensions

46 x 40 x 97mm

(inclusive of taxes)
All Skin Types

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offers

clean real good

Bye bye blemishes! Hello clear skin!

Looking for an effective solution for your blemishes, acne marks and dark spots? This clever concoction of Niacinamide, Rice Ferment, Caffeine & Squalane has been thoughtfully formulated to not only target spots, but also boost skin barrier health, soothe acne and protect against sun damage. A real multi-tasking face serum..Phew!

Reasons to 

  • 10% Niacinamide (Vitamin B3) proven to act on blemishes & hyperpigmentation, strengthen skin barrier function and regulate sebum production
  • Rice ferment filtrate that’s rich in amino acids, making skin bright, firm and clear
  • Power packed with plant-derived Squalane, Natural Caffeine & Vitamin E to soothe skin and prevent inflammation
  • Quick absorbing, non-greasy, fragrance-free face serum that’s suitable for all skin types - perfect for daily usage - AM & PM
  • This product is free of synthetic colors, artificial fragrances & essential oils
  • 100% vegan, paraben-free, phthalate-free as always

Brightens skin

Clears blemishes

Suitable for all skin types

Read Moreright arrow

Niacinamide (Vitamin B3)

A water-soluble form of Vitamin B3, Niacinamide is proven to target spots, soothe acne, regulate sebum production & increase the resiliency of skin barrier (outer surface of skin)

Rice Ferment Extract (Japanese Sake)

Sourced from Japan, this superstar ingredient minimizes fine lines and wrinkles, reduces appearance of enlarged pores, clears blemishes and soothes redness, giving you visibly smoother skin.

Squalane (Plant-derived)

Derived from olives, this antioxidant fights free radicals and slows down signs of aging while hydrating and nourishing the skin

Aqua, Niacinamide (10%), Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane (5%), Sorbitol, Pentylene Glycol, Hydrogenated Polyisobutene, Rice Ferment Filtrate (Sake), Butylene Glycol, Rosa Damascena (Rose) Flower Water, Caffeine (1%), Glycyrrhiza Glabra (Licorice) Root Extract, Glycerin, Acrylates Copolymer, VP/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Polyglyceryl-4 Olivate, Cyclodextrin, Sodium Hyaluronate, Tocopheryl Acetate, Sodium Gluconate

What's in

Read Moreright arrow
Take 2-3 drops and pat the Niacinamide face serum into your skin. Best used after cleansing and before moisturizing. Ensure the serum is fully absorbed before layering. Can be used day and night.
Take 2-3 drops and pat the Niacinamide face serum into your skin. Best used after cleansing and before moisturizing. Ensure the serum is fully absorbed before layering. Can be used day and night.
Read Moreright arrow

Customer Reviews

Based on 1457 reviews
82%
(1192)
11%
(153)
3%
(43)
2%
(24)
3%
(45)
A
A.K.
Very Effective!

It is very effective..makes my skin smooth and clear.

A
A.
very effective

The niacinamide helped me to control my pores, also helped in clearing of acne marks

A
A.A.
https://youtu.be/vq3rUgc7zmA

Do check anitha's article

R
R.S.
Nice product

I've combination skin and I often get break outs but after using it, I did hve any break outs and my blemishes hve also lighten. Love the product.

P
P.M.
Nice serum

Works properly

Your questions, answered

Ask a question
  • Can i paired it with bha?

    Hi,

    Thanks for asking!
    No, We would not receommend to paired the 10% Niacinamide Face Serum with Rice Water with 10% AHA + 5% PHA + 0.5% BHA Exfoliating Peel with Green Tea.
    We usually receommend to paired the 10% AHA + 5% PHA + 0.5% BHA Exfoliating Peel with Green Tea with 2% Hyaluronic Acid Serum with Bulgarian Rose .

    We hope we've been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • Hey, I hope you guys are doing good. Wanted to go vegan with my skincare regime. Please help me out with some queries I have. I have a combination skin and am 23 years old. Firstly, which moisturizer and spf foundation you guys recommend if i use this niacinamide serum in day time. Also please recommend me whether I can use anything else at night if I'm already using the green tea night gel of plum. Thank you

    Hi,
    Thanks for asking!

    For combination skin we would recommend our Chamomile & White Tea Morning Dew Day Cream and Chamomile & White Tea Sheer Matte Day Cream SPF50 | PA+++. However if you have acne issues you can go for the Green Tea Mattifying Moisturizer or Green Tea Oil-Free Moisturizer and Green Tea Day-Light Sunscreen Gel SPF35 | PA+++.
    Regarding the Niacinamide Serum, we usually recommend to apply it twice a day. In the daytime after the serum you need to apply the moisturizer and sunscreen. If you are apply in the night time you can follow it up with Green Tea Renewed Clarity Night Gel or any other suitable night moisturizer.
    We hope we have been able to address your query. For further information you can call us on 75064-96604 from Mon- Sun(10AM-6.30PM).

    Love,
    Plum People

  • Can I use rice water and 10% niacinamide serum after chemical exfoliation

    Hi,

    Thanks for asking!
    No we would not recommend to use the Plum 10% Niacinamide Face Serum with Rice Water after 10% AHA + 5% PHA + 0.5% BHA Exfoliating Peel with Green Tea.

    If there's anything else we can help with, please do not hesitate to let us know.

    Love,
    Plum People

  • I am 18 years old, can I use this serum, I suffering from acne spots, pls tell me which serum I should use and one more thing I really love plum products🥰🤗

    Hi,

    Thanks for asking!
    Yes, you can used the 10% Niacinamide Face Serum with Rice Water  as it act on blemishes & acne marks, boost the functioning of the skin barrier, soothe acne and protect against sun damage. We would recommend to use it with 3% Niacinamide Toner with Rice Water for better result.

    We hope we've been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • How to use niacinamide serum and facial oil together at night time?

    Hi,
    Thank you for asking!
    Take 2-3 drops and pat the Niacinamide face serum into your skin. Then follow with the Grape Seed & Sea Buckthorn Glow-Restore Face Oils Blend. Ensure the serum is fully absorbed before layering.
    We hope we have been able to address your query. Feel free to contact us for further assistance.
    Love,
    Plum People

  • Can we mix vitamin C n Niacinamide at a time?

    Hi,
    Thanks for asking!

    We usually recommend not to mix the Vitamin C Serum and Niacinamide Serum. You can apply them alternatively in the AM-PM regime. 
    You can apply the Vitamin C Serum in the day time followed by moisturizer and sunscreen. You can apply the Niacinamide Serum in the night time followed by night moisturizer.

    We hope we have been able to address your query.

    Love,
    Plum People

  • hey after using the 10% Niacinamide Face Serum with Rice Water i am getting alot of acne breakouts. should i continue to use ? or should i stop using it. i Have oily skin as well with acne problem.

    Hi,

    Thanks for asking!
    We are sorry to note your feedback that our products didn't meet your expectation. The Plum 10% Niacinamide Face Serum with Rice Water is suitable to all skin type. We request you to call us on the customer care number 75064-96604 so that one of our customer care executives will understand the issue better and resolve it.

    Please feel free to reach us for any further assistance. You can call us on 75064-96604 from  Mon to Sun (10.00am to 6.30pm)

    Love,
    Plum People

  • I have a dry sensitive skin will it suit my skin and my age is 30+ will it be beneficial to use

    Hi,
    Thank you for asking!

    Yes, you can use 10% Niacinamide Face Serum with Rice Water as it is suitable for all skin types.

    We hope we have been able to address your query. Feel free to contact us for further assistance.

    Love,
    Plum People

  • Can men use this? Will it show any good results ( as you that their skin is 25% thicker than women's)..

    Hi,
    Thank you for asking!

    All our products are suitable for both men and women. We're happy to inform you that the creators of Plum have recently launched Phy - a specialist range of dermatologically-tested, 100% vegan grooming products for men. You can explore these products here. We highly recommend Phy for products that will best suit men's grooming needs.
    We hope we have been able to address your query.Feel free to contact us for further assistance.

    Love,
    Plum People

  • Hi, can this reduces enlarged open pores?

    Hello, thanks for writing in !
    A water-soluble form of Vitamin B3, Niacinamide is proven to target spots, soothe acne, regulate sebum production & increase the resiliency of skin barrier (outer surface of skin) which eventually helps to shrink/reduce enlarged pores.
    We hope we have been able to address your query.
    Love, Plum People.

  • Hi can this reduces enlarged open pores

    Hello, thanks for writing in !
    A water-soluble form of Vitamin B3, Niacinamide is proven to target spots, soothe acne, regulate sebum production & increase the resiliency of skin barrier (outer surface of skin) which eventually helps to shrink/reduce enlarged pores.
    We hope we have been able to address your query.
    Love, Plum People.

  • I am only 16 can I use this product?

    Hello, thanks for writing in !
    Yes, all the Plum products are suitable above the age of 12.
    We hope we have been able to address your query.
    Love, Plum People.

  • Can be used by someone who is of age 19-21?

    Hi,
    Thanks for asking!

    Yes the 10% Niacinamide Face Serum with Rice Water can be used at the age of 19 to 21 years
    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • Is it suitable for sensitive skin?

    Hi,
    Thanks for asking!

    Yes it is suitable for all skin types including the sensitive skin.
    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • I using vitamin c serum which of these is better ?

    Hi,
    Thanks for asking!

    Both the serum has different function.
    The 15% Vitamin C Face Serum with Mandarin works on the pigmentation and dullness and enhance the glow to your skin. Whereas the 10% Niacinamide Face Serum with Rice Water will help to reduce your acne marks, blemishes and help to give a clearer and brighter skin.
    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • Can I use it along with vitamin c serum?

    Hi,
    Thanks for asking!

    We usually don't recommend both the serum together. 
    You can apply the 15% Vitamin C Face Serum with Mandarin in the daytime and 10% Niacinamide Face Serum with Rice Water in the night time.
    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • can i use this with the plum green tea face wash, plum green tea toner and plum vitamin c serum and top it off with the plum oil free moisturizer?

    Hi,
    Thanks for asking!

    Yes you can apply the 10% Niacinamide Face Serum with Rice Water after Green Tea Pore-Cleansing Face Wash & Green Tea Alcohol-Free Toner. Once the serum gets abosorbed to your skin you can apply the Green Tea Oil-Free Moisturizer.
    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • Does it lightens acne scars?

    Hi,
    Thanks for asking!

    Yes it help to reduce the visibility of acne scars. 
    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • Is this suitable for oily skin type?

    Hi,
    Thanks for asking!

    Yes the 10% Niacinamide Face Serum with Rice Water is suitable for all skin types.
    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • Can i use this with the vitamic C serum?

    Hi,
    Thanks for asking!

    We usually don't recommend to combine both the serum together. You can apply the 15% Vitamin C Face Serum with Mandarin in the daytime and 10% Niacinamide Face Serum with Rice Water in the night time.
    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • Can this be used with your green tea skin care range? I hope the glycolic acid or any other components won't cause breakouts when combined with niacinamide?

    Hi,
    Thanks for asking!

    Yes you can combine this 10% Niacinamide Face Serum with Rice Water with the Green Tea Range of products as the percentage of glycolic acid and other actives in less than 1% in the products.
    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • Can we use both vitamin c and Niacinamide serum daily , how to use it, my skin is oily ,acne, and tan.

    Hi,
    Thanks for asking!

    Yes you can apply both the serum in the regular basis. However, we usually don't recommend both the serum together. 
    You can apply the 15% Vitamin C Face Serum with Mandarin in the daytime and 10% Niacinamide Face Serum with Rice Water in the night time.

    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • Will it suit the oily skin. Its often like people who have oily skin shouldn't go for serums.

    Hi,
    Thanks for asking!

    Yes it is suitable for all skin including oily skin.
    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • Can it be used with vitamin c serum??

    Hi,
    Thanks for asking!

    We usually don't recommend both the serum together. 
    You can apply the 15% Vitamin C Face Serum with Mandarin in the daytime and 10% Niacinamide Face Serum with Rice Water in the night time.
    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • Can this be used with grean tea night gel?

    Hi,
    Thanks for asking!

    Yes you can apply the Green Tea Renewed Clarity Night Gel after 10% Niacinamide Face Serum with Rice Water, once the serum will get absorbed to your skin.
    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

  • From what age can we use this?

    Hi,
    Thanks for asking!

    You can apply the 10% Niacinamide Face Serum with Rice Water after the age of 12 years.
    We hope we have been able to address your query. Please feel free to reach us any time if we can be of further assistance.

    Love,
    Plum People

Customer Reviews

Based on 1457 reviews
82%
(1192)
11%
(153)
3%
(43)
2%
(24)
3%
(45)
A
A.K.
Very Effective!

It is very effective..makes my skin smooth and clear.

A
A.
very effective

The niacinamide helped me to control my pores, also helped in clearing of acne marks

A
A.A.
https://youtu.be/vq3rUgc7zmA

Do check anitha's article

R
R.S.
Nice product

I've combination skin and I often get break outs but after using it, I did hve any break outs and my blemishes hve also lighten. Love the product.

P
P.M.
Nice serum

Works properly