Soft, cuddled skin that will thank you for loving it. This face wash is specially made from a skin-loving cocktail of mild cleansers, with bucketfuls of aloe juice to make face washing a peaceful affair. This face wash cleans gently, without drying. Think about it...clean, and dry - they mean two very different things, no?
A few drops of this wonder are enough to work up a rich, gentle lather that cleans your face without being overenthusiastic about it, leaving it soft, hydrated and cared-for. The fresh aloe fragrance stays long after you're done washing your face. Use twice daily for best results.
♥ Mild cleansers - no soap or SLS
♥ Real aloe juice that soothes your skin
♥ Suits all skin types, including sensitive skin
♥ Fresh, light fragrance that gets you going!
♥ Double check: no drying chemicals
♥ Paraben-free, SLS-free, phthalate-free, as always
Aloe Vera Juice
We so love this ingredient that we created an entire range out of it. A fun fact about aloe: The Greeks used Aloe Vera as a cure for baldness (whether it actually worked is not documented, though)
Sodium laureth sulfate
Not to be confused with the brash SLS, sodium laureth sulfate (SLES) is actually a pretty easy-going fellow, and something our chemists like, as it is a mild, yet effective, gently foaming cleansing ingredient.
Don’t get taken in by the long, chemical-sounding name. Betaines are one of the mildest cleansers known, and are commonly used in baby shampoos, including the “no-tears” versions.
Full ingredient list
Aqua (Water), Aloe Barbadensis (Aloe Vera) Leaf Juice, Cocamide DEA, Cocamidopropyl Betaine, Ethylhexylglycerin, FDA Approved Colours, Fragrance, Olive Oil PEG-7 Esters, Phenoxyethanol, Sodium Laureth Sulphate
1. Wet face
2. Lather on skin loving face wash
3. Rinse off
4. Smile at mirror
5. Watch face smile back
SLES is not SLS!
Catch our 5-minute tutorial on SLS vs. SLES and you will never be confused again. For the record, PLUM says no to SLS.
Little-known facts about aloe
Interesting, fun facts about aloe from our blog that will make you fall in love with this goodie!
Got more questions?
Shoot an email to us and our goodness chemists will get back to you with their scientific responses. We love finding answers!