- I contain olive oil which conditions and adds shine to the hair
- I have the goodness of plant keratin which strengthens or repairs hair.
- I am packed with ingredients that help smoothen hair and enhance hair’s natural shine
- I am 100% vegan – good for the planet, and for you
- I am sulphate-free, paraben- free and silicone- free
- Hey, don't throw me away! I'm recyclable!
Olive & Plant Keratin damage repair shampoo | With Olive Oil, Plant keratin, Macadamia oil | Strengthens & smoothens hair| For straightened, coloured, smoothened, chemically treated hair | Sulphate – Free | Paraben- Free | 100% vegan

Wave goodbye to damaged hair!
Keratin is the protein that makes up the structure of hair. It’s often animal-derived, but we’ve used keratin derived from plant sources like soy, wheat & corn to keep the vegan goodness going in this formula.
Reasons to ♥
- Strengthens and smoothens hair
- Repairs damage
- Adds shine to hair
- Conditions hair strands
Real hair. Honest solutions. Plum haircare is 7-FREE!
- NO Sulphates - so the cleansing is gentle
- NO Silicones - to allow hair to breathe & shine at its natural best
- NO Alcohol - so there is no drying
- NO Parabens - we all know why! Carcinogens are a no-no!
- NO Phthalates - potential reproductive toxins
- NO Zinc - prolonged use of ZPT can irritate the scalp
- NO Propylene Glycol - can be harsh to the skin over the long term
Aqua, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Coco Glucoside, Glycerin, Disodium Cocoamphodiacetate, Aloe Barbadensis (Aloe Vera) Leaf Juice, Propanediol, PEG150 Distearate, Polyquaternium-22 Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Olea Europaea (Olive) Fruit Oil, Macadamia Integrifolia (Macadamia) Seed Oil, pMethoxycinnamidopropyl Dimethyl Behenyl Ammonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Polyquaternium-10, D-panthenol, Citric Acid, Fragrance, CI 19140, CI 42090, Sodium Gluconate
What's in