Frizz is the result of cuticles on the hair strands being open, allowing for moisture to flow freely in and out of the hair. And most frizz is the result of dry or damaged hair. Did you know that your shampoo has a big role to play if you want frizz-free hair? Presenting, a sulphate-free, silicone-free, gentle shampoo with avocado, shea and aloe. Gently cleanses hair without over-drying. Use with a conditioner or hair mask for best results.

Avocado Oil: With ~4g of protein per fruit, avocados are tops when it comes to fruits with protein! This shampoo contains vitamin A, D & E to protect your hair and scalp from dryness and frizziness

Shea Butter: Hair breakage and split-ends bothering you? Shea can help!

Aloe Vera: It helps hair retain moisture and makes them smooth and shiny

D-panthenol (Vitamin B5): This ingredient has it all! It balances moisture level, prevents split-ends and conditions your hair!

Reasons to ♥

Real hair. Honest solutions. Plum haircare is 7-FREE always!

• NO Sulphates - so the cleansing is gentle
• NO Silicones - to allow hair to breathe & shine at its natural best
• NO Alcohol - so there is no drying
• NO Parabens - we all know why! Carcinogens are a no-no!'
• NO Phthalates - potential reproductive toxins
• NO Zinc - prolonged use of ZPT can irritate the scalp
• NO Propylene Glycol - can be harsh to the skin over the long term

This shampoo,

• Deeply nourishes
• Prevents split-ends
• Balances moisture level
• Keeps frizz and dryness at bay
• 100% vegan