What's In

Here's a list of EVERYTHING we use to create the goodness that is Plum. You will find the INCI name (what is INCI name?), common name, the origin and the function of the ingredient here. Click on the starting letter of the ingredient name you see written on Plum packs to search.

Ingredients starting with A

INCI name	Common name	Where does this come from?	What is it used for/as?
Aloe Barbadensis (Aloe Vera) Leaf Juice	Aloe vera leaf juice	Aloe vera plant	Excellent humectant, skin healer and nutrient source for skin. Read amazing aloe facts here
Aqua (Water)	Water	Purified water - natural, of course	Solvent, carrier, base

Ingredients starting with B

INCI name	Common name	Where does this come from?	What is it used for/as?
Bentonite	Clay	Mother earth	Used in masks - absorbs impurities and provides mild exfoliant action
Behentronium Chloride	-	-	hair conditioning, anti-static & hair softening
Benzyl Alcohol	-	Plant sources	Preservative, keeps formulas from going bad
Brassica campestris/ aleurites fordi oil copolymer	-	plant sources	conditioning agent
Butyrospermum Parkii	Shea Butter	Shea nuts	Moisturizer, softner & protects your hair from environmental pollutants

Ingredients starting with C

INCI name	Common name	Where does this come from?	What is it used for/as?
Callendula Officinalis Extract	Rosemary Extract	Rosemary leaf	anti-inflammotry properties & to prevent premature graying & dandruff
Camellia Sinensis (Green Tea) Leaf Extract	Green tea extract	Green tea leaves	Amazing antioxidant, works against acne
Canaga Odorata (Ylang Ylang) Essential Oil	Ylang Ylang Essential oil	Ylang ylang flowers	We use it for its haunting, long-lasting natural aroma
Caprylic Capric Triglyceride	Fractionated coconut oil	Coconuts	Light emollient- forms a protective layer on skin that prevents moisture loss
Carbomer	Carbomer	Synthetically derived from petroleum	Thickening and stabilizing formulations
Cellulose Beads	Cellulose beads	Naturally derived cellulose	Mild scrub that disintegrates easily, and does not scratch skin - unlike kernel powders and plastic beads
Cetearyl Alcohol	Cetostearyl alcohol	Plants - palm, coconut	Stabilizer, thickener of lotions and creams. Also an emollient
Chamomilla Recutita (Chamomile) Flower Extract	Chamomile flower extract	Chamomile flowers	Rich in antioxidants, helps skin look younger and revitalized
Cocamidopropyl Betaine	-	-	Excellent foaming agent & biodegradable in nature
Cocamide DEA	Cocodiethanolamide	Plant + petroleum sources	Thickening of shower gels and face wash formulas
Cocamidopropyl Betaine	CAPB	Plant + petroleum sources	Mild surfactant (cleansing and lathering agent)
Copernicia Cerifera (Carnauba) Wax	Carnauba Wax	Brazilian palm	Helps skin retain moisture by sealing it in

Ingredients starting with D

INCI name	Common name	Where does this come from?	What is it used for/as?
Dehydroacetic acid	-	Plant + petroleum sources	Preservative, also used in edible formulations like jams and squashes

Ingredients starting with E

INCI name	Common name	Where does this come from?	What is it used for/as?
Embelica officinalis (Indian gooseberry) extract	Amla	The Indian gooseberry plant	Rich in Vit C, antioxidant, keeps skin looking younger and fresher
Ethylhexylglycerin	-	Petroleum sources	Preservative booster, keeps formulas from going bad

Ingredients starting with F

INCI name	Common name	Where does this come from?	What is it used for/as?
FDA Approved Colours	Colorants	Synthetically derived	Make stuff look cool - and they are all approved for cosmetics use as per EU regulations
Fragrance	Perfume	Synthetically derived	Make stuff smell awesome. We DO NOT use phthalates in our fragrances

Ingredients starting with G

INCI name	Common name	Where does this come from?	What is it used for/as?
Glycerin	-	Plant sources	Humectant - attracts moisture to skin, thereby keeping away dryness. Safe and effective moisturizer
Glyceryl Caprylate	-	Plant sources	100% naturally derived, used to thicken formulations
Glyceryl Stearate	-	Plant sources	Skin conditioning, emollient, emulsifier and stabilizer
Glyceryl Stearate Citrate	-	Plant sources	Emollient, solublizer and emulsifier
Glycol Stearate	-	Plant + petroleum sources	Gives a pearl-like look to the formula, besides thickening and stabilizing it
Glycolic acid	AHA	Plant sources	Glycolic acid is an alpha-hydroxy acid (AHA) commonly used in peels. AHAs help remove dead skin cells and keep the skin looking younger and fresher
Gossypium Herbaceum (Cotton) Seed Oil	-	Cotton seeds	Another mild, moisturizing oil. Good enough to eat!
Guar hydroxypropyltrimonium chloride	-	Guar Gum	Conditioner & Thickner

Ingredients starting with H

INCI name	Common name	Where does this come from?	What is it used for/as?
Helianthus Annuus (Sunflower) Seed Oil	Sunflower oil	Sunflower	Yes, it's the same stuff that's used for cooking. Also great on skin, as an emollient (moisturizer)
Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil	Sea buckthorn fruit oil	Sea buckthorn	One of the most potent, and safe, natural oils rich in vitamins, minerals, antioxidants and essential fatty acids. Catch our slideshow on seabuckthorn here
Hibiscus Sabdariffa (Flower) Extract	Hibiscus	Hibiscus flower	Treats dry, itchy scalp & makes hair bouncier
Hydrolyzed wheat,soy & corn protein	-	Vegetable sources	Locks moisture & improves the tensile strength of the hair
Hydrogenated olive oil & olea europaea(olive) fruit oil & olea europea oil unsaponisiables	-	Olive oil	viscosity stabilizer & hair cuticle protector
Hydrogenated ethylhexyl olivate, hydrogenated olive oil unsaponifiable	-	natural & plant sources	Creates an even, protective, silky smooth film on your hair

Ingredients starting with K

INCI name	Common name	Where does this come from?	What is it used for/as?
Kaolin	China clay	Mother earth	Kaolin is an excellent absorber of dirt and toxins from the skin, leaving the skin looking revitalized and reenergized. Used in our masks

Ingredients starting with L

INCI name	Common name	Where does this come from?	What is it used for/as?
Limnanthes Alba (Meadowfoam) Seed Oil	-	Meadowfoam seeds	Very mild, nutritious oil for the skin to drink up. Loaded with long-chain fatty acids and vitamins

Ingredients starting with M

INCI name	Common name	Where does this come from?	What is it used for/as?
Macadamia Ternifolia (Macadamia) Seed Oil	Macadamia seed oil	Macadamia nut	Rich in oleic acid, anti-inflammatory, excellent emollient, gives a rich skin feel

Ingredients starting with O

INCI name	Common name	Where does this come from?	What is it used for/as?
Octyl Methoxycinnamate	-	Petroleum sources	Sunscreen: absorbs UVB rays and prevents sun-damage
Olive Oil PEG-7 Esters	-	Olive oil + petroleum derivatives	It's easy for us to call this natural, but we don’t. This is derived by combining natural olive oil and ethylene oxide. These olive oil esters are very mild and safe emollients and solvents
Olea Europea	Olive Oil	Olive fruit	Smoothens out the frizz in your hair
Oxybenzone	-	Petroleum sources	Sunscreen: absorbs UVB as well as UVA rays and prevents sun-damage

Ingredients starting with P

INCI name	Common name	Where does this come from?	What is it used for/as?
Panthenyl hydroxypropyl steardimonium chloride	-	-	Frizz control & moisturizer for your hair
P-methoxycinnamidopropyl Dimethyl Behenyl Ammonium Chlorid	-	-	Protects hair from UV rays & provides conditioning
Phenoxyethanol	-	Natural + petrolem sources	It's a preservative; keeps stuff from going bad - safely.
Potassium sorbate	-	Natural sources	Natural preservative; keeps stuff from going bad
Propanediol	-	Plant derived	Light emollient and solublizer. A more natural alternative to propylene glycol, which we do not add to any of our formulations

Ingredients starting with R

INCI name	Common name	Where does this come from?	What is it used for/as?
Rosmarinus Officinalis (Rosemary) Leaf Extract*	-	Rosemary leaves	Natural antioxidant and preservative

Ingredients starting with S

INCI name	Common name	Where does this come from?	What is it used for/as?
Sodium Laureth Sulphate	SLES	Natural + Petroleum sources	SLES is a mild foaming surfactant (cleansing and lathering agent), mild enough to be used in baby shampoos. Not to be confused with SLS - read our quick tutorial on SLS vs. SLES here
Sodium Cocyl Glycinate	SCG	-	Mild & natural surfactant
Sodium Lauroyl Sarcosinate	NaLS		Non-irritating surfactant with exceptional foaming and creamy lathering properties
Sodium Gluconate	Sodium Gluconate	Glucose	Chillating agent, non-toxic & biodegradable
Stearic Acid	-	Plant sources	Gives body and emolliency to formulations

Ingredients starting with T

INCI name	Common name	Where does this come from?	What is it used for/as?
Theobroma Cacao (Cocoa) Seed Butter	Cocoa butter	Cocoa beans!	One of the best emollients and antioxidants for skin, smells yum! Read about cocoa butter here!
Titanium Dioxide	TiO2	Naturally occuring mineral	Naturally occuring sunscreen, shields skin from UV rays
Tocopherol	Vitamin E	Natural sources	Antioxidant and essential skin nutrient required to keep skin functioning normally
Triethanolamine	TEA	Petroleum + natural sources	pH adjuster, neutralizer. Keeps formula close to the pH we want

Ingredients starting with U

INCI name	Common name	Where does this come from?	What is it used for/as?
Undecylenamidopropyl PEG-2-Dimonium Undecylenate	-	Natural & renewable resources	Anti-dandruff agent

Ingredients starting with V

INCI name	Common name	Where does this come from?	What is it used for/as?
Vitis Vinifera (Grape) Seed Oil	Grape seed oil	Grape seeds, of course	Rich in Vitamin E, other antioxidants and essential fatty acids, grape seed oil is a highly underrated skin nutrient - until we picked it up, that is

Ingredients starting with X

INCI name	Common name	Where does this come from?	What is it used for/as?
Xanthan gum	-	Natural sources	An effective natural thickener that is good enough to eat