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What's In
Here's a list of EVERYTHING we use to create the goodness that is Plum. You will find the INCI name (what is INCI name?), common name, the origin and the function of the ingredient here. Click on the starting letter of the ingredient name you see written on Plum packs to search.
Ingredients starting with A
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Aloe Barbadensis (Aloe Vera) Leaf Juice | Aloe vera leaf juice | Aloe vera plant | Excellent humectant, skin healer and nutrient source for skin. Read amazing aloe facts here |
| Acer Saccharum (Sugar Maple) Extract | Sugar maple | Sugar maple tree | Anti-inflammatory & dark spot lightener |
| Acrylates Copolymer | - | Natural + petroleum sources | AntCommonly used thickener |
| Actinidia Chinensis (Kiwi) Seed Oil | Kiwi | Kiwi fruit | Fights against formation of free radicals |
| Ammonium Acryloyldimethyltaurate/VP Copolymer | - | Synthetically derived | Film-forming agent that also thickens cosmetic formulations |
| Argania Spinosa (Argan) Oil | Argan oil | Argan tree kernels | Liquid gold for soft & supple skin & hair - hydrates & repairs |
| Aspalathus linearis (Rooibos) Leaf Extract | Rooibos tea | Rooibus bush leaves | High anti-oxidant content improves skin health |
| Aqua (Water) | Water | Purified water - natural, of course | Solvent, carrier, base |
Ingredients starting with B
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Bentonite | Clay | Mother earth | Used in masks - absorbs impurities and provides mild exfoliant action |
| Behentronium Chloride | - | - | hair conditioning, anti-static & hair softening |
| Benzophenone-3 | - | Synthetically derived | Photostabilizer and sunscreen active, absorbes UV rays |
| Benzyl Alcohol | - | Plant sources | Preservative, keeps formulas from going bad |
| Brassica campestris/ aleurites fordi oil copolymer | - | plant sources | conditioning agent |
| Butyl Methoxydibenzoylmethane | - | Synthetically derived | Absorbs UV rays, protects against sunburn |
| Butyrospermum Parkii | Shea Butter | Shea nuts | Moisturizer, softner & protects your hair from environmental pollutants |
Ingredients starting with C
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Callendula Officinalis Extract | Calendula / Pot marigold | Calendula flowers | A skin conditioner with a dreamy floral fragrance |
| Camellia Sinensis (Green Tea) Leaf Extract | Green tea extract | Green tea leaves | Amazing antioxidant, works against acne |
| Camellia Sinensis (White Tea) Leaf Extract | White tea | Camellia sinesis plant leaves | Keeps skin firm, fresh and young looking |
| Canaga Odorata (Ylang Ylang) Essential Oil | Ylang Ylang Essential oil |
Ylang ylang flowers |
We use it for its haunting, long-lasting natural aroma |
| Caprylic Capric Triglyceride | Fractionated coconut oil | Coconuts | Light emollient- forms a protective layer on skin that prevents moisture loss |
| Capryloyl Glycine | - | Synthetically derived | Hair purifier - reduces scalp irritation and excess sebum production |
| Carbomer | Carbomer | Synthetically derived from petroleum | Thickening and stabilizing formulations |
| Cellulose Beads | Cellulose beads | Naturally derived cellulose | Mild scrub that disintegrates easily, and does not scratch skin - unlike kernel powders and plastic beads |
| Cetearyl Alcohol | Cetostearyl alcohol | Plants - palm, coconut | Stabilizer, thickener of lotions and creams. Also an emollient |
| Cetyl Alcohol | - | Vegetable oils | Fatty alcohol used as emulsifier, thickener, lubricant |
| Chamomilla Recutita (Chamomile) Flower Extract | Chamomile flower extract | Chamomile flowers | Rich in antioxidants, helps skin look younger and revitalized |
| Cinnamomum Zeylanicum (Cinnamon) Bark Extract | Cinnamon | Cinnamon tree bark | Plumps & clarifies skin by unclogging pores & reducing sebum |
| Citric Acid | - | Citrus fruit sources | Good for pigmented / tanned skin, pH adjuster |
| Citrus Aurantium Dulcis (Orange) Fruit Extract | Orange | Orange tree fruit | Adds flavor and fragrance, conditions + aids with absorption |
| Citrus Limon (Lemon) Fruit Extract | Lemon | Lemon tree fruit | Fights skin damage & pigmentation due to pollution and sun-exposure |
| Cocamidopropyl Betaine | - | - | Excellent foaming agent & biodegradable in nature |
| Cocamide DEA | Cocodiethanolamide | Plant + petroleum sources | Thickening of shower gels and face wash formulas |
| Cocamidopropyl Betaine | CAPB | Plant + petroleum sources | Mild surfactant (cleansing and lathering agent) |
| Copernicia Cerifera (Carnauba) Wax | Carnauba Wax | Brazilian palm | Helps skin retain moisture by sealing it in |
Ingredients starting with D
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Dehydroacetic acid | - | Plant + petroleum sources | Preservative, also used in edible formulations like jams and squashes |
Ingredients starting with E
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Embelica officinalis (Indian gooseberry) extract | Amla | The Indian gooseberry plant | Rich in Vit C, antioxidant, keeps skin looking younger and fresher |
| Ethylhexylglycerin | - | Petroleum sources | Preservative booster, keeps formulas from going bad |
| Ethylhexyl Methoxycinnamate | - | Synthetically derived | Used in sunscreens to absorb UV-B rays from the sun |
Ingredients starting with F
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| FDA Approved Colours | Colorants | Synthetically derived | Make stuff look cool - and they are all approved for cosmetics use as per EU regulations |
| Fiscus Carica (Fig) Fruit Extract | Fig | Fig tree fruit | Naturally pulls moisture from the environment for a youthful, dewy glow |
| Fragrance | Perfume | Synthetically derived | Make stuff smell awesome. We DO NOT use phthalates in our fragrances |
Ingredients starting with G
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Garcinia Indica (Kokum) Seed Butter | Kokum | Kokum seeds | Non-greasy, fast absorbing, nourishing moisturizer |
| Ginkgo Biloba Leaf Extract | Ginkgo | Gingko tree leaves | Natural exfoliant and conditioner |
| Glycerin | - | Plant sources | Humectant - attracts moisture to skin, thereby keeping away dryness. Safe and effective moisturizer |
| Glyceryl Caprylate | - | Plant sources | 100% naturally derived, used to thicken formulations |
| Glyceryl Stearate | - | Plant sources | Skin conditioning, emollient, emulsifier and stabilizer |
| Glyceryl Stearate Citrate | - | Plant sources | Emollient, solublizer and emulsifier |
| Glycol Stearate | - | Plant + petroleum sources | Gives a pearl-like look to the formula, besides thickening and stabilizing it |
| Glycolic acid | AHA | Plant sources | Glycolic acid is an alpha-hydroxy acid (AHA) commonly used in peels. AHAs help remove dead skin cells and keep the skin looking younger and fresher |
| Glycyrrhiza Glabra (Licorice) Root Extract | Licorice | Licorice root | Anti-pigmentation, skin conditioner, humectant |
| Gossypium Herbaceum (Cotton) Seed Oil | - | Cotton seeds | Another mild, moisturizing oil. Good enough to eat! |
| Guar hydroxypropyltrimonium chloride | - | Guar Gum | Conditioner & Thickner |
Ingredients starting with H
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Hectorite | - | Mother earth | Used in masks as sebum absorber - for bright and refreshed skin |
| Helianthus Annuus (Sunflower) Seed Oil | Sunflower oil | Sunflower | Yes, it's the same stuff that's used for cooking. Also great on skin, as an emollient (moisturizer) |
| Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil | Sea buckthorn fruit oil | Sea buckthorn | One of the most potent, and safe, natural oils rich in vitamins, minerals, antioxidants and essential fatty acids. Catch our slideshow on seabuckthorn here |
| Hibiscus Sabdariffa (Flower) Extract | Hibiscus | Hibiscus flower | Treats dry, itchy scalp & makes hair bouncier |
| Hydrolyzed wheat,soy & corn protein | - | Vegetable sources | Locks moisture & improves the tensile strength of the hair |
| Hydrolyzed Sesame Protein PG - propyl methylsilanediol | Sesame | Sesame plant seeds | Highly emollient conditioner for skin and hair |
| Hydrogenated olive oil & olea europaea(olive) fruit oil & olea europea oil unsaponisiables | - | Olive oil | viscosity stabilizer & hair cuticle protector |
| Hydrogenated ethylhexyl olivate, hydrogenated olive oil unsaponifiable | - | natural & plant sources | Creates an even, protective, silky smooth film on your hair |
Ingredients starting with I
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Isodecyl Neopentanoate | - | Synthetically derived | Skin conditioning & emollient, a friendlier silicone alternative |
Ingredients starting with J
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Juglans Regia (Walnut) Shell Powder | Walnut | Walnut shells | Natural exfoliant for dead skin removal |
Ingredients starting with K
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Kaolin | China clay | Mother earth | Kaolin is an excellent absorber of dirt and toxins from the skin, leaving the skin looking revitalized and reenergized. Used in our masks |
Ingredients starting with L
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Laureth-3 | - | Synthetically derived | Emulsifier, thickener & pearling agent |
| Laureth-9 | - | Synthetically derived | Emulsifier, thickener & pearling agent |
| Leontopodium Alpinum (Edelweiss) Extract | Edelweiss | Edelweiss plant | Anti-inflammatory & skin-protecting properties |
| Limnanthes Alba (Meadowfoam) Seed Oil | - | Meadowfoam seeds | Very mild, nutritious oil for the skin to drink up. Loaded with long-chain fatty acids and vitamins |
| Lycium Barbarum (Goji) Fruit Extract | Goji berry | Goji berry shrub | Contain polysaccharides, amino acids & vitamins which engergize & stimulate skin |
Ingredients starting with M
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Macadamia Ternifolia (Macadamia) Seed Oil | Macadamia seed oil | Macadamia nut | Rich in oleic acid, anti-inflammatory, excellent emollient, gives a rich skin feel |
| Mangifera Indica (Mango) Seed Oil | Mango | Mango seeds | Gentle hydration. Your tastebuds love it, and your skin will too! |
| Menthol | Peppermint | Peppermint plant | For a refreshed feeling skin |
Ingredients starting with N
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Niacinamide | Vitamin B3 | Mother nature | Skin tone evening, pore reduction, damage restoration |
Ingredients starting with O
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Octyl Methoxycinnamate | - | Petroleum sources | Sunscreen: absorbs UVB rays and prevents sun-damage |
| Olive Oil PEG-7 Esters | - | Olive oil + petroleum derivatives | It's easy for us to call this natural, but we don’t. This is derived by combining natural olive oil and ethylene oxide. These olive oil esters are very mild and safe emollients and solvents |
| Olea Europea | Olive Oil | Olive fruit | Smoothens out the frizz in your hair |
| Oryza Sativa (Rice) Bran Wax | Rice | Rice husk / chaff | Skin and hair conditioner |
| Oxybenzone | - | Petroleum sources | Sunscreen: absorbs UVB as well as UVA rays and prevents sun-damage |
Ingredients starting with P
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Panthenyl hydroxypropyl steardimonium chloride | - | - | Frizz control & moisturizer for your hair |
| PEG 400 | - | Synthetically derived | Binder, stabilizer, humectant & thickening agent |
| PEG-100 Stearate | - | Plant sources | Emollient, emulsifier, moisturizer |
| PEG-150 Distearate | - | Plant sources | Effective thickener for rinse-off formulas, i.e. shampoos, shower gels |
| PEG-40 Hydrogenated Castor Oil | Castor oil | Natural sources | Emulsifier, thickener, conditioner |
| P-methoxycinnamidopropyl Dimethyl Behenyl Ammonium Chlorid | - | - | Protects hair from UV rays & provides conditioning |
| Phenoxyethanol | - | Natural + petrolem sources | It's a preservative; keeps stuff from going bad - safely. |
| Phospholipids | - | Mother nature | Emollient, emulsifier, moisturizer |
| Polyquaternium-10 | - | Synthetically derived | Anti-static, conditioner, silicone alternative |
| Polyquaternium-37 | - | Synthetically derived | Anti-static agent & film former primarily for hair care |
| Polyquaternium-22 | - | Synthetically derived | Conditioning agent, pH stabilizer |
| Polyquaternium-7 | - | Synthetically derived | Cationic conditioner for hair, detangling agent |
| Polysorbate 20 | - | Synthetically derived | Surfactant, emulsifier, emollient, solubilser |
| Polysorbate 80 | - | Synthetically derived | Emulsifier, surfactant |
| Potassium sorbate | - | Natural sources | Natural preservative; keeps stuff from going bad |
| Propanediol | - | Plant derived | Light emollient and solublizer. A more natural alternative to propylene glycol, which we do not add to any of our formulations |
| Prunus Amygdalus Dulcis (Sweet Almond) Oil | Sweet almond | Sweet almonds | Mild, hypoallergenic oil, it moisturizes and detoxifies dry, flaky skin |
| Prunus Armeniaca (Apricot) Kernel Oil | Apricot | Apricot seeds | Maintains skin clarity, suppleness and elasticity |
| Prunus Cerasus (Wild Cherry) Fruit Water | Wild cherry | Wild cherry trees | Skin rejuivinator |
| Punica Granatum (Pomegranate) Seed Extract | Pomegranate | Pomagranate fruit seeds | Boosts collagen production, enhances skin elasticity, reduces scarring |
Ingredients starting with R
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Rosa (Rose) Flower Extract | Rose | Rose plant flowers | Antiseptic, astringent, toning agent |
| Rosa Canina (Rose Hip) Seed Oil | Rose hip | Rose plant fruit | Skin brightener & firmer, helps fade blemishes & acne-scars |
| Rosmarinus Officinalis (Rosemary) Leaf Extract | - | Rosemary leaves | Natural antioxidant and preservative |
Ingredients starting with S
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Saccharum Officinarum (Sugarcane) Extract | Sugarcane | Sugarcane | Natural exfoliant to smoothen and brighten skin |
| Salix Alba (White Willow) Bark Extract | White willow | White willow tree bark | Soothes and heals skin, reduces inflammation |
| Salix Nigra (Willow) Bark Extract | Willow/td> | Willow tree bark | Soothes and heals skin, reduces inflammation |
| Sambucus Nigra (Elder) Flower Extract | Elderflower | Elder plant flowers | Rich in VitC, helps protect your body from oxidative stress |
| Sarcosine | - | Natural sources | Minimize UV light impact on skin |
| Simmondsia Chinensis (Jojoba) Seed Oil | Jojoba | Jojoba shrub seeds | Miracle moisturizer. Use on dry skin, cuticles, feet and hands! |
| Sodium Laureth Sulphate | SLES | Natural + Petroleum sources | SLES is a mild foaming surfactant (cleansing and lathering agent), mild enough to be used in baby shampoos. Not to be confused with SLS - read our quick tutorial on SLS vs. SLES here |
| Sodium Citrate | - | Natural sources | pH adjuster |
| Stearalkonium Chloride | - | Plant sources | Antistatic, preservative & surfactant |
| Sodium Cocyl Glycinate | SCG | - | Mild & natural surfactant |
| Sodium Lauroyl Sarcosinate | NaLS | Non-irritating surfactant with exceptional foaming and creamy lathering properties | |
| Sodium Gluconate | Sodium Gluconate | Glucose | Chillating agent, non-toxic & biodegradable |
| Stearic Acid | - | Plant sources | Gives body and emolliency to formulations |
Ingredients starting with T
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Tetrasodium EDTA | - | Synthetically derived | Stabilizer, preservative |
| Theobroma Cacao (Cocoa) Seed Butter | Cocoa butter | Cocoa beans! | One of the best emollients and antioxidants for skin, smells yum! Read about cocoa butter here! |
| Titanium Dioxide | TiO2 | Naturally occuring mineral | Naturally occuring sunscreen, shields skin from UV rays |
| Tocopherol | Vitamin E | Natural sources | Antioxidant and essential skin nutrient required to keep skin functioning normally |
| Tocopheryl Acetate | Vitamin E | Mother nature | Antioxidant, moisturizer, anti-inflammatory: promotes healthy skin |
| Triethanolamine | TEA | Petroleum + natural sources | pH adjuster, neutralizer. Keeps formula close to the pH we want |
| Trifolium Pretense (Red Clover) Flower Extract | Red clover | Red clover plant flower | Heals skin and hair damage |
Ingredients starting with U
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Undecylenamidopropyl PEG-2-Dimonium Undecylenate | - | Natural & renewable resources | Anti-dandruff agent |
Ingredients starting with V
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Vaccinium Myrtillus (Bilberry) Fruit Extract | Bilberry / European blueberry | Bilberry shrub fruit | Skin brightening, conditioning |
| Vanilla Planifolia (Vanilla) Fruit Water | Vanilla | Vanilla planifolia pods | Divine fragrance + skin soothing and anti-microbial properties |
| Vitis Vinifera (Grape) Seed Oil | Grape seed oil | Grape seeds, of course | Rich in Vitamin E, other antioxidants and essential fatty acids, grape seed oil is a highly underrated skin nutrient - until we picked it up, that is |
Ingredients starting with X
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Xanthan gum | - | Natural sources | An effective natural thickener that is good enough to eat |
Ingredients starting with Z
| INCI name | Common name | Where does this come from? | What is it used for/as? |
| Zingiber Officinale (Ginger) Root Extract | Ginger | Ginger root | Destroys free radicals, promotes hair growth, controls dandruff |