Here's a list of EVERYTHING we use to create the goodness that is Plum. You will find the INCI name (what is INCI name?), common name, the origin and the function of the ingredient here. Click on the starting letter of the ingredient name you see written on Plum packs to search.

                         

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Ingredients starting with A 
INCI name Common name Where does this come from? What is it used for/as?
Aloe Barbadensis (Aloe Vera) Leaf Juice Aloe vera leaf juice Aloe vera plant Excellent humectant, skin healer and nutrient source for skin. Read amazing aloe facts here
Aqua (Water) Water Purified water - natural, of course  Solvent, carrier, base

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Ingredients starting with B
INCI name Common name Where does this come from? What is it used for/as?
Bentonite Clay Mother earth Used in masks - absorbs impurities and provides mild exfoliant action
Behentronium Chloride  - - hair conditioning, anti-static & hair softening
Benzyl Alcohol  - Plant sources Preservative, keeps formulas from going bad
Brassica campestris/ aleurites fordi oil copolymer - plant sources conditioning agent
Butyrospermum Parkii  Shea Butter Shea nuts Moisturizer, softner & protects your hair from environmental pollutants

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Ingredients starting with C 
INCI name Common name Where does this come from? What is it used for/as?
Callendula Officinalis Extract Rosemary Extract Rosemary leaf anti-inflammotry properties & to prevent premature graying & dandruff
Camellia Sinensis (Green Tea) Leaf Extract Green tea extract Green tea leaves Amazing antioxidant, works against acne
Canaga Odorata (Ylang Ylang) Essential Oil Ylang Ylang Essential oil

Ylang ylang

flowers

We use it for its haunting, long-lasting natural aroma
Caprylic Capric Triglyceride Fractionated coconut oil Coconuts Light emollient- forms a protective layer on skin that prevents moisture loss
Carbomer Carbomer Synthetically derived from petroleum Thickening and stabilizing formulations
Cellulose Beads Cellulose beads Naturally derived cellulose Mild scrub that disintegrates easily, and does not scratch skin - unlike kernel powders and plastic beads
Cetearyl Alcohol Cetostearyl alcohol Plants - palm, coconut Stabilizer, thickener of lotions and creams. Also an emollient
Chamomilla Recutita (Chamomile) Flower Extract Chamomile flower extract Chamomile flowers Rich in antioxidants, helps skin look younger and revitalized
Cocamidopropyl Betaine - - Excellent foaming agent & biodegradable in nature
Cocamide DEA Cocodiethanolamide Plant + petroleum sources Thickening of shower gels and face wash formulas
Cocamidopropyl Betaine CAPB Plant + petroleum sources Mild surfactant (cleansing and lathering agent)
Copernicia Cerifera (Carnauba) Wax Carnauba Wax Brazilian palm Helps skin retain moisture by sealing it in

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Ingredients starting with D
INCI name Common name Where does this come from? What is it used for/as?
Dehydroacetic acid - Plant + petroleum sources Preservative, also used in edible formulations like jams and squashes

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Ingredients starting with E
INCI name Common name Where does this come from? What is it used for/as?
Embelica officinalis  (Indian gooseberry) extract Amla The Indian gooseberry plant Rich in Vit C, antioxidant, keeps skin looking younger and fresher
Ethylhexylglycerin - Petroleum sources Preservative booster, keeps formulas from going bad

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Ingredients starting with F
INCI name Common name Where does this come from? What is it used for/as?
FDA Approved Colours Colorants Synthetically derived  Make stuff look cool - and they are all approved for cosmetics use as per EU regulations
Fragrance Perfume Synthetically derived Make stuff smell awesome. We DO NOT use phthalates in our fragrances

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Ingredients starting with G
INCI name Common name Where does this come from? What is it used for/as?
Glycerin - Plant sources Humectant - attracts moisture to skin, thereby keeping away dryness. Safe and effective moisturizer
Glyceryl Caprylate - Plant sources 100% naturally derived, used to thicken formulations
Glyceryl Stearate - Plant sources Skin conditioning, emollient, emulsifier and stabilizer
Glyceryl Stearate Citrate - Plant sources Emollient, solublizer and emulsifier
Glycol Stearate - Plant + petroleum sources Gives a pearl-like look to the formula, besides thickening and stabilizing it
Glycolic acid AHA Plant sources Glycolic acid is an alpha-hydroxy acid (AHA) commonly used in peels. AHAs help remove dead skin cells and keep the skin looking younger and fresher
Gossypium Herbaceum (Cotton) Seed Oil - Cotton seeds Another mild, moisturizing oil. Good enough to eat!
Guar hydroxypropyltrimonium chloride - Guar Gum Conditioner & Thickner

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Ingredients starting with H
INCI name Common name Where does this come from? What is it used for/as?
Helianthus Annuus (Sunflower) Seed Oil Sunflower oil Sunflower Yes, it's the same stuff that's used for cooking. Also great on skin, as an emollient (moisturizer)
Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil Sea buckthorn fruit oil Sea buckthorn One of the most potent, and safe, natural oils rich in vitamins, minerals, antioxidants and essential fatty acids. Catch our slideshow on seabuckthorn here
Hibiscus Sabdariffa (Flower) Extract Hibiscus Hibiscus flower Treats dry, itchy scalp & makes hair bouncier
Hydrolyzed wheat,soy & corn protein - Vegetable sources Locks moisture & improves the tensile strength of the hair
Hydrogenated olive oil & olea europaea(olive) fruit oil & olea europea oil unsaponisiables - Olive oil viscosity stabilizer & hair cuticle protector
Hydrogenated ethylhexyl olivate, hydrogenated olive oil unsaponifiable - natural & plant sources Creates an even, protective, silky smooth film on your hair

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Ingredients starting with K
INCI name Common name Where does this come from? What is it used for/as?
Kaolin China clay Mother earth Kaolin is an excellent absorber of dirt and toxins from the skin, leaving the skin looking revitalized and reenergized. Used in our masks

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Ingredients starting with L
INCI name Common name Where does this come from? What is it used for/as?
Limnanthes Alba (Meadowfoam) Seed Oil - Meadowfoam seeds Very mild, nutritious oil for the skin to drink up. Loaded with long-chain fatty acids and vitamins

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Ingredients starting with M
INCI name Common name Where does this come from? What is it used for/as?
Macadamia Ternifolia (Macadamia) Seed Oil Macadamia seed oil Macadamia nut Rich in oleic acid, anti-inflammatory, excellent emollient, gives a rich skin feel

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Ingredients starting with O
INCI name Common name Where does this come from? What is it used for/as?
Octyl Methoxycinnamate - Petroleum sources Sunscreen: absorbs UVB rays and prevents sun-damage
Olive Oil PEG-7 Esters - Olive oil + petroleum derivatives It's easy for us to call this natural, but we don’t. This is derived by combining natural olive oil and ethylene oxide. These olive oil esters are very mild and safe emollients and solvents
Olea Europea Olive Oil Olive fruit Smoothens out the frizz in your hair
Oxybenzone - Petroleum sources Sunscreen: absorbs UVB as well as UVA rays and prevents sun-damage

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Ingredients starting with P
INCI name Common name Where does this come from? What is it used for/as?
Panthenyl hydroxypropyl steardimonium chloride  - - Frizz control & moisturizer for your hair
P-methoxycinnamidopropyl Dimethyl Behenyl Ammonium Chlorid  - - Protects hair from UV rays & provides conditioning
Phenoxyethanol  - Natural + petrolem sources It's a preservative; keeps stuff from going bad - safely.
Potassium sorbate - Natural sources Natural preservative; keeps stuff from going bad
Propanediol - Plant derived Light emollient and solublizer. A more natural alternative to propylene glycol, which we do not add to any of our formulations

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Ingredients starting with R
INCI name Common name Where does this come from? What is it used for/as?
Rosmarinus Officinalis (Rosemary) Leaf Extract* - Rosemary leaves Natural antioxidant and preservative

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Ingredients starting with S
INCI name Common name Where does this come from? What is it used for/as?
Sodium Laureth Sulphate SLES Natural + Petroleum sources SLES is a mild foaming surfactant (cleansing and lathering agent), mild enough to be used in baby shampoos. Not to be confused with SLS - read our quick tutorial on SLS vs. SLES here
Sodium Cocyl Glycinate SCG - Mild & natural surfactant
Sodium Lauroyl Sarcosinate NaLS Non-irritating surfactant with exceptional foaming and creamy lathering properties
Sodium Gluconate Sodium Gluconate Glucose Chillating agent, non-toxic & biodegradable
Stearic Acid  - Plant sources Gives body and emolliency to formulations

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Ingredients starting with T
INCI name Common name Where does this come from? What is it used for/as?
Theobroma Cacao (Cocoa) Seed Butter Cocoa butter Cocoa beans! One of the best emollients and antioxidants for skin, smells yum! Read about cocoa butter here!
Titanium Dioxide TiO2 Naturally occuring mineral Naturally occuring sunscreen, shields skin from UV rays
Tocopherol Vitamin E Natural sources Antioxidant and essential skin nutrient required to keep skin functioning normally
Triethanolamine TEA Petroleum + natural sources pH adjuster, neutralizer. Keeps formula close to the pH we want

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Ingredients starting with U
INCI name Common name Where does this come from? What is it used for/as?
Undecylenamidopropyl PEG-2-Dimonium Undecylenate - Natural & renewable resources Anti-dandruff agent

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Ingredients starting with V
INCI name Common name Where does this come from? What is it used for/as?
Vitis Vinifera (Grape) Seed Oil Grape seed oil Grape seeds, of course Rich in Vitamin E, other antioxidants and essential fatty acids, grape seed oil is a highly underrated skin nutrient - until we picked it up, that is

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Ingredients starting with X
INCI name Common name Where does this come from? What is it used for/as?
Xanthan gum - Natural sources An effective natural thickener that is good enough to eat

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