What is activated charcoal?
Activated charcoal is a more processed form of charcoal that has a larger surface area, thus making it a superhero of absorbing dirt, impurities etc. from your skin. Activated charcoal has been proven to reach deep into your pores & exfoliate, for a smoother, more refined glow.
Why pick me?
Plum Charcoal Do-the-Detox Face Wash | With Activated Charcoal & Kaolin Clay | 100% Sulphate-Free

It's not just your mind that needs a reset. Your skin needs detox too!
Presenting this, ‘charcoal for the soul’ face wash. Activated charcoal & kaolin clay are the dynamic duo in here that will do-the-detox for you. This smooth-textured, sulphate-free, power packed face wash deep cleanses your skin off impurities and excess oil, leaving it feeling energized and squeaky clean!
Reasons to ♥ ♥ ♥
- Removes traces of dirt and pollution to instantly brighten your skin
- Activated charcoal and clay together unclog pores from all the dirt, oil and impurities leaving your skin smooth and soft
- This face wash is specially formulated with natural actives and is free from harsh chemicals, making it safe to be used on all skin types
- It aids in dead skin cell exfoliation and prevents formation of blackheads
- It controls acne and sebum production, making it your skins BFF
- It is free from artificial colors and is 100% sulphate-free
Activated Charcoal
Its anti-bacterial properties help absorb toxins & impurities from skin. Also controls sebum production.
Kaolin Clay
It absorbs excess oil & dirt from skin. Also smoothens the skin, deep cleanses the pores and aids in skin brightening.
Cinnamon Bark &
Witch Hazel Extract
Together, they control acne and sebum production while soothing irritated skin or inflammation.
Aqua, Glycerin, Cocamidopropyl Betaine, Kaolin, Magnesium Aluminium Silicate, Coco Glucoside, Sodium Cocoyl Glycinate, Propanediol, Aloe Barbadensis Leaf Juice, Olive Oil PEG-7 Esters, Sodium Cocoyl Apple Amino Acids, Charcoal, Cinnamomum Zeylanicum (Cinnamon) Bark Extract, Hamamelis Virginiana (Witch Hazel) Extract, Phenoxyethanol, Ethylhexylglycerin, Xanthan Gum, Capryloyl Glycine, Sarcosine, Fragrance, Sodium Gluconate
What's in