icon Buy Best Mascara in India | Plum Goodness
  • I am a mascara that gives instant volume, length & curling
  • I come with a special hourglass brush for dramatic effect
  • I have an intense black pigment & a lightweight, buildable formula
  • I am 100% vegan & cruelty-free, you’ll swear by me!

  • This product is non-exchangeable and non-returnable
    product shades may vary as per you screen

    Eye-Swear-By Volume Mascara | Lightweight & Buildable Formula | 100% Vegan & Cruelty Free | 01 Black

    MRP Rs. 525.00

    Name & address of manufacturer

    Shanghai Orain Cosmetics Co., Ltd, No. 16-1, Date Road, Fengxian District, Shanghai China 201402

    Country of origin

    China

    (inclusive of taxes)

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    clean real good

    Lash drama on fleek!

    The hourglass-shaped brush made with extra firm bristles maximizes the performance of the mascara, resulting in volumizing, lengthening & curling every single lash, leaving no lash behind!

    Reasons to

      • Instant volume, length & curling
      • Intense black pigment
      • Water-resistant, lightweight & buildable
      • Special hourglass brush for dramatic effect
      • With a touch of Camellia Seed Oil
      • SLS & SLES free
      • 100% vegan & cruelty-free, as always!
        P.S. - You might or might not get the mascara with the carton, but don't worry! The experience is all the same.✨

      Buildable formula

      Intense black

      Lightweight

      Special hourglass brush

      Water-resistant

      Aqua,acrylates/Ethylhexyl Acrylate Copolymer, Stearic Acid, CI 77499, Propylene Glycol, Ozokerite, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PEG-100 Stearate, Silica, Aminomethyl Propanol, Synthetic Beeswax, Cetearyl Alcohol, Phenoxyethanol, Xanthan Gum, Ethylhexylglycerin, Caprylyl Glycol, Tcopheryl Acetate, Olea Europaea (Olive) Fruit Oil, Camellia Japonica Seed Oil, Zinc Hydrolyzed Collagen

      What's in

      1. Hold the wand horizontally at the base of your lashes and sweep upwards for dense, long lashes.
      2. Repeat & layer up to 3 times for maximum drama & intensity.
      The wiper at the opening of the tube is designed in a way that it cleans off all the excess product from the applicator, so that you don’t end up with clumped up lashes.
      Try it on your lashes & then see the magic!✨ (P.S. - the magic happens only on your lashes, not the hand 🙈)
      1. Hold the wand horizontally at the base of your lashes and sweep upwards for dense, long lashes.
      2. Repeat & layer up to 3 times for maximum drama & intensity.
      The wiper at the opening of the tube is designed in a way that it cleans off all the excess product from the applicator, so that you don’t end up with clumped up lashes.
      Try it on your lashes & then see the magic!✨ (P.S. - the magic happens only on your lashes, not the hand 🙈)

      Customer Reviews

      Based on 109 reviews
      78%
      (85)
      8%
      (9)
      5%
      (5)
      3%
      (3)
      6%
      (7)
      T
      Tejaswini S

      It's stays long,non sticky.

      A
      Akanksha Shrivastava

      Gentle products

      S
      Smitha Ajay

      Eye-Swear-By Volume Mascara | Lightweight & Buildable Formula | 100% Vegan & Cruelty Free | 01 Black

      O
      Ojaswani Mishra

      It does nothing to my lashes.. there are better mascaras in market.. by far the worst product I've purchased from plum.. didn't expect this

      K
      Karishma Jamal
      Fabulous

      Awesome

      Customer Reviews

      Based on 109 reviews
      78%
      (85)
      8%
      (9)
      5%
      (5)
      3%
      (3)
      6%
      (7)
      T
      Tejaswini S

      It's stays long,non sticky.

      A
      Akanksha Shrivastava

      Gentle products

      S
      Smitha Ajay

      Eye-Swear-By Volume Mascara | Lightweight & Buildable Formula | 100% Vegan & Cruelty Free | 01 Black

      O
      Ojaswani Mishra

      It does nothing to my lashes.. there are better mascaras in market.. by far the worst product I've purchased from plum.. didn't expect this

      K
      Karishma Jamal
      Fabulous

      Awesome