Delightful Goodness now in India. Plum is India's first 100% vegan brand, AND India’s first online-only beauty brand. What else? Well, here's 10 other things that make Plum special:

1. We are a PETA certified 100% vegan & cruelty-free brand, i.e. we never use animal derived ingredients & we do not test our products on animals.
2. Our products are TOTALLY free of Parabens, Phthalates, Propylene Glycol, SLS, DEA & PABA. Read all about Plum Ingredients.
3. We do not make fairness or skin whitening creams. We encourage diversity and endorse healthy, natural skin as the prettiest.
4. We follow international norms on labelling products as "Natural" or "Organic".
5. You’ll find a product for every skin type, including sensitive skin. (What's my skin type?)
6. And, they’re thoughtfully formulated using the best of natural actives combined with safe, life-friendly ingredients.
7. We avoid the use of non-recyclable plastics such as PVC, ABS and SAN in packaging.
8. We give away 1% of our sales to environmental non-profits, as a global member of One Percent for The Planet.
9. You’ll get easy returns for all products purchased on plumgoodness.com.
10. We have same-day/next-day shipping & express delivery to almost all major towns in India; and cash on delivery available in most locations. Click here to check for your PIN code and to learn more about shipping.

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