Ten reasons to pick Plum

Delightful Goodness is now exclusively online in India. Plum is India's first online-only beauty brand. Here's 10 other things that make Plum special:

First beauty brand in India that's 100% vegan. And TOTALLY free of Parabens, Phthalates, Propylene Glycol, SLS, DEA & PABA. Read all about Plum Ingredients.
Plum does not test its products on animals.
Do not make fairness or skin whitening creams. We encourage diversity and endorse healthy, natural skin as the prettiest.
Follow international norms on labeling products as "Natural" or "Organic".
Products for every skin type, including sensitive skin. (What's my skin type?)
Thoughtfully formulated using the best of natural actives combined with safe, life-friendly ingredients.
Avoid the use of non-recyclable plastics such as PVC, ABS and SAN in packaging.
Gives away 1% of our sales to environmental non-profits, as a global member of One Percent for The Planet.
Easy returns for all products purchased on plumgoodness.com.
Same-day/next-day shipping & express delivery to almost all major towns in India. CoD available in most locations. Click here to check for your PIN code and to learn more about shipping.